Building an e-commerce website is only half the battle. Getting customers to your website, providing them an informative and intuitive shopping experience, and offering a check-out process that doesn’t send prospective clients running are next in line of importance. E-commerce website development requires a lot of time, effort, and usually a greater expense, but with a knowledgeable team applying experience and proper techniques, a good e-commerce website can encourage sales, customer conversion and loyalty. Utilizing the latest content management system architecture and e-commerce plug-in solutions we locked onto a winning combination of informative and functional, with a CMS website back-end that lets Tim Loughran and his stalwart team of clothing engineers update and manage website changes as they need them. This can be especially important for clothing websites where stock sales, promotional items, and an ever-evolving product line can prove a daunting and expensive ordeal in a standard HTML website. Instead of hiring out for changes, Tim spent an hour training with our experts on how to utilize the administrative back-end and is now well-equipped to both make changes, and save money on website development where minor site adjustments are concerned.