Some organizations and especially start-ups have a tendency to neglect spending the necessary time to consider their brand in broader sense. Branding or brand identity design is a critical element of any business, and all too often treated as interchangeable with logo design. Although the two components go hand-in-hand, they are not actually the same.
Many businesses and would-be entrepreneurs trying to pitch an idea to an audience quite often overlook the true potential of what a brand can and almost certainly will accomplish, and they settle for just a logo. So, what are the differences between the two?
- A logo is a idea or a business’ visual identification, a recognizable symbol, mark, element, or image that identifies the product, service or idea effectively.
- At its foundation, a brand is an entirely emotional experience. It is the collective tastes, sights, sounds, what the actual the observer or user feels when they interact with your business or use your product. It’s more than just a simple visual representation, and it’s almost entirely shaped by the intended audience.
Generally, a logo is considered an important beginning step in identifying the brand. So if you’re interested in jumping right into logo design, please contact us to get started. If professional business branding or better brand strategy or brand management is your objective, please read on.