Alchemy Imageworks
We’re a Stony Plain–based creative studio that builds the websites, brands, and visual media Alberta businesses are remembered for. For more than
three decades we’ve turned ideas into digital systems that are clear, professional, and built to perform — for clients across Canada, the U.S., and
international markets.
What makes us different isn’t just range — it’s that the range is real and in-house. Web, brand, SEO, animation, and film are handled by one connected
team, on platforms you own outright. No silos, no offshore hand-offs, no template you’re renting forever.
From high-performance websites and visual branding to search engine optimization and digital growth strategy, we build systems that strengthen your presence and support long-term success. Every solution is designed to look exceptional, function reliably, and deliver measurable value.
We believe strong creative work begins with clarity. Before design, development, or production begins, we take the time to understand your objectives, audience, and long-term goals. Strategy informs every decision — ensuring that creative direction, technical execution, and marketing performance are aligned from the outset.
Our work is guided by three core principles:
With more than three decades of experience in digital design and production, Alchemy Imageworks has delivered hundreds of projects across industries and international markets. Our work spans branding, web development, animation, search visibility, and visual media — each executed with clarity, technical precision, and measurable purpose. Our growth has been driven primarily by reputation and referral. Clients return because our work performs, our communication is clear, and our commitment to long-term partnership remains consistent from project to project.
The name Alchemy comes from the ancient idea of transformation — combining elements to create something greater than their parts. That principle reflects how we approach creative work today.
We bring together strategy, design, technology, and storytelling to transform ideas into digital systems that are visually compelling, operationally strong, and built to perform over time.
Our identity is also inspired by the cosmos — a quiet reminder that creativity is driven by curiosity, scale, and the pursuit of what’s possible. At its core, Alchemy Imageworks exists to help brands evolve with clarity, craft, and purpose.
Transparent workflows, honest guidance, and a process built around trust.
We create digital platforms designed to evolve, scale, and remain effective over time.
Our work is defined by results, client satisfaction, and long-term relationships — not volume.
A creative digital studio blending strategy, design, and technology to turn ideas into impact.
Michael Ottenbreit is the Executive Operations & Marketing Coordinator at Alchemy Imageworks, bringing a strong foundation in project management, process improvement, and operational leadership to the team. A certified Project Management Professional (PMP) and Lean Six Sigma Black Belt, Michael specializes in building the systems and structure that keep creative and technical work moving smoothly from first contact to final delivery.
His background spans project coordination, continuous improvement, marketing, and client communication, with director-level experience leading operational initiatives and driving measurable results. At Alchemy Imageworks, Michael oversees client outreach and marketing coordination, manages social media strategy and content across the company’s brands, and supports the day-to-day operations that allow the studio to scale without losing its hands-on, relationship-first approach.
Michael is the connective tissue between strategy and execution — coordinating schedules, tracking deliverables, refining workflows, and making sure nothing falls through the cracks. He pairs the discipline of a Lean and PMP framework with a roll-up-the-sleeves attitude, equally comfortable mapping out a process improvement or drafting the next client touchpoint.
A committed lifelong learner, Michael holds a Supply Management Training Diploma from the University of Alberta on behalf of Supply Chain Canada, and continues to expand his expertise across operations, marketing, and emerging technology.
At Alchemy Imageworks, Michael’s mission is to bring clarity, consistency, and momentum to everything the team builds — helping clients get the attentive, well-coordinated experience that sets Alchemy apart, and helping the business grow on a foundation of strong systems and reliable follow-through.
Alejandro “Grenias” Aguirre is an Art Director and Lead Animator specializing in 3D visualization, animation, and creative production. At Alchemy Imageworks, he helps transform ideas into polished visual experiences through cinematic motion, detailed 3D assets, and production-ready creative direction.
His work bridges artistry and technical execution, bringing depth, movement, and atmosphere to projects that need more than static visuals. From concept development and visual storytelling to animation, modeling, and final presentation, Alejandro helps shape immersive content that supports brand identity, marketing campaigns, product visualization, and digital experiences.
With a strong eye for composition, timing, and visual impact, Alejandro plays a key role in Alchemy’s animation and creative media work — helping clients communicate complex ideas through visuals that feel clear, memorable, and professionally crafted.
Frank Priego is a Web Developer and Front-End & Performance Specialist focused on building fast, polished, and reliable digital experiences. At Alchemy Imageworks, he helps turn creative concepts into responsive, production-ready websites that look sharp, load efficiently, and work smoothly across devices.
His work blends front-end development, WordPress expertise, custom CSS, JavaScript, animation, and performance optimization. From clean page builds and interactive sections to technical fixes, responsive layouts, and SEO-friendly structure, Frank focuses on the details that make a website feel professional, stable, and easy to use.
With a strong eye for design execution and user experience, Frank plays a key role in bringing Alchemy’s web projects to life — making sure each site is not only visually aligned with the brand, but also fast, functional, accessible, and built to support real business goals.
Shawn McGinnis is a highly skilled developer known for solving complex problems and building efficient technical solutions. As a custom coding specialist, he works across both front-end and back-end development, creating websites that combine strong functionality with refined user experience.
Shawn believes that success in business comes from positive interactions. Whether users are navigating a website or employees are working with internal systems, he focuses on ensuring every experience is intuitive and effective.
Throughout his career, Shawn has worked across multiple industries including broadcast media, journalism, marketing, and digital production. His background includes experience with radio broadcasting, client onboarding, process development, and service deployment.
His diverse experience and ability to identify efficient solutions make him a core member of the Alchemy Imageworks team, helping ensure projects are delivered smoothly and successfully.
Shawn summarizes his approach simply:
“I’m a fixer. If there’s a problem, I want to fix it.”
Roland Baranowski is an experienced Enterprise Architect, Project Manager, and Application Developer with over 16 years of experience designing and developing business web applications and distributed systems using the .NET platform.
A Microsoft Certified Solution Developer, Roland holds a Master of Science in Computer Science (Software Engineering) from the Warsaw University of Technology. His strong technical foundation allows him to design robust, scalable systems that support modern digital solutions.
At Alchemy Imageworks, Roland leads application and website development initiatives, ensuring projects deliver both technical excellence and strong user experiences. His strategic approach and technical expertise make him a key contributor to the company’s development capabilities.
Roland also serves as the Chief Technology Officer and Lead Developer for Alchemy Interactive, where he applies his passion for software engineering and gaming to the development of video games. One of his projects includes SAK’D, a metroidvania-style puzzle platformer centered around a character brought to life to save the Realm of Dreams.
Outside of work, Roland enjoys martial arts training and spending time with his two children and his Husky.
Brittany Eros has been an integral part of Alchemy Imageworks for over five years, bringing exceptional expertise and dedication to her role as Chief Financial Officer and Technician. With a sharp eye for detail and a strong commitment to excellence, Brittany helps ensure the financial and operational aspects of the business run smoothly and efficiently.
Her financial management expertise is complemented by deep technical knowledge in computer repair, maintenance, networking, and information technology. This combination allows her to diagnose and resolve complex technical issues quickly and effectively, making her an invaluable resource to both the team and clients.
In addition to her role at Alchemy Imageworks, Brittany owns and operates Alchemy I.T., a sister company focused on computer repair, networking, and business IT support. Through this work, she provides tailored technical solutions for businesses and individuals.
Beyond technology and finance, Brittany is also an accomplished artist and experienced social media strategist. She develops engaging digital campaigns that connect with audiences and support measurable marketing results.
Outside of work, Brittany actively supports animal welfare as a foster and rescuer with Pets in Need Alberta. She enjoys sculpting, drawing, writing, gaming, reading, and exploring films and anime.
Kelly Eros is the founder and creative force behind Alchemy Imageworks, bringing more than three decades of experience across graphic design, web development, digital media, and technology. With a career spanning both creative and technical disciplines, Kelly specializes in building integrated digital solutions that combine strong visual storytelling with reliable technical foundations.
His expertise includes web development, branding, visual design, marketing strategy, and digital media production. Kelly works closely with businesses to translate complex ideas into clear, engaging digital experiences that strengthen brand identity and support long-term growth.
A lifelong learner and multidisciplinary creator, Kelly has extensive experience with the Adobe Creative Suite, web technologies, 3D visualization, and digital storytelling. His work bridges creative direction and technical implementation, allowing projects to move from concept to execution with precision and clarity.
Beyond his professional work, Kelly is deeply engaged in the local community. He has served on the Board of Trustees for the Stony Plain Public Library and regularly participates in community initiatives and events.
At Alchemy Imageworks, Kelly’s mission is simple: combine strategy, creativity, and technology to build digital systems that help businesses communicate clearly, grow sustainably, and stand out in competitive markets.
The result is a clean, organized digital presence that strengthens credibility, supports stakeholder communication, and enhances the overall alliance ecosystem.
This project highlights our ability to build connected, scalable platforms that serve both community-focused initiatives and strategic industry partnerships.
When Attachments & More approached us to rebuild their online presence, we knew it was time to bring bold energy to an industry that often plays it safe online. Led by dedicated owners Darin “Chuck” Holowaychuk and Sharon Holowaychuk, this family-run business specializes in heavy-duty equipment and custom attachments—most notably their growing line of compact loaders and accessories from Avant, one of their premier manufacturers.
Our goal? Deliver a visually impactful, user-friendly website that not only showcases their equipment lineup and services, but positions Attachments & More as a standout in their market. The final result is a vivid, modern, and technically robust site that captures their brand personality and puts them steps ahead of competitor sites in the heavy equipment and compact loader space.
Beyond the design and development, we also navigated a challenging handoff process from a previous developer and hosting company—helping consolidate logins, assets, and systems under one roof for greater control, security, and ease of management for their team.
From the clean navigation and intuitive equipment browsing to the dynamic visual layout that champions their Avant partnership, this build was all about bringing clarity and authority to their online voice—while ensuring the backend runs just as smoothly as the frontend looks.
Today, we’re proud to provide secure hosting, ongoing site maintenance, and continued digital support for the Attachments & More team.
SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.
Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.
The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.
This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.
We partner with venues that offer unique and memorable experiences. Our collaboration with The Whitewood Barn, a premier wedding and event space nestled in the heart of Alberta, exemplifies this commitment.
Website Design & Development: We developed a modern, responsive website that captures the rustic elegance of The Whitewood Barn. The site showcases their stunning 40-acre property, featuring a 2,400-square-foot barn, outdoor ceremony spaces, and a clear-roofed Ramada, providing visitors with a comprehensive view of the venue’s offerings.
Website Hosting & Maintenance: To ensure optimal performance and security, we provide reliable hosting services and ongoing website maintenance, allowing The Whitewood Barn team to focus on creating unforgettable events.
This project holds special significance for us. In July 2024, our CEO, Kelly Eros, and CFO, Brittany Eros, celebrated their own wedding at The Whitewood Barn, embracing a medieval-themed ceremony that perfectly complemented the venue’s enchanting ambiance. Their firsthand experience underscores our genuine appreciation for the venue’s charm and the exceptional service provided by owner Chris Ricke and her team.
Working with Shield Fire Protection was a truly rewarding experience. From day one, owner Bill Hansen and Service & Inspection Manager Dan Litrop brought a clear, focused vision to the table. They knew exactly what their website needed to accomplish: communicate professionalism, reinforce trust, and reflect the technical expertise that defines their fire protection services across Alberta.
At Alchemy Imageworks, our role was to translate that vision into a modern, high-performance website that not only looked exceptional but also supported Shield’s credibility and operational goals. We developed a clean, structured, and fully responsive website that showcases their services with clarity, authority, and immediate accessibility. Every component — from page layout and navigation to copy structure and visual hierarchy — was crafted to support both user trust and business growth.
Beyond the build itself, we now provide secure web hosting and ongoing site maintenance, ensuring the Shield Fire Protection website remains protected, fast, stable, and up-to-date year-round. With cyberthreats evolving and online expectations rising, maintaining their digital foundation with enterprise-grade hosting, proactive updates, real-time monitoring, and regular security hardening is essential. Bill and Dan can stay focused on their clients, knowing their online presence is fully managed behind the scenes.
Working with Shield Fire Protection was a win from start to finish — collaborative, efficient, and driven by a shared commitment to quality. We’re proud to support their brand with a website that reflects the strength and reliability of the services they provide throughout Alberta.
We’re excited to highlight our recent work with Sonamu Energy, an emerging leader in Alberta’s evolving energy landscape. Their team approached us with a clear goal: create a digital presence that could speak confidently to the public while also delivering the depth and clarity required to engage potential investors. The result is a modern, data-driven website that communicates innovation, capability, and strategic vision.
Working closely with Sonamu’s leadership, we developed a beautifully branded site that blends clean public-facing design with investor-focused materials, including custom charts, specialized graphics, and detailed data visualizations. These elements work together to transform complex information into clear, compelling insights that support Sonamu’s conversations in both the marketplace and the boardroom.
Beyond design and content, we provided the essential technical infrastructure their growing business needs — including full domain migration, advanced SEO, secure hosting, and ongoing maintenance. The final product is a professional, high-performance website built to scale with Sonamu Energy’s growth and long-term ambitions.
