Search Engine Optimization (SEO) Services

Improve your rankings, attract qualified traffic, and turn search into a sustainable growth channel — with SEO grounded in strategy, structure, and real business outcomes.

What SEO Actually Does

Search engine optimization helps your business appear when potential customers are actively searching for the products or services you offer. It improves how search engines understand your website — and how confidently they present it to users.

When done properly, SEO increases visibility, attracts qualified traffic, and brings in visitors who are already looking for what you provide. Instead of interrupting people with ads, SEO positions your business where interest already exists.

Over time, this builds consistent, organic traffic — strengthening credibility, supporting lead generation, and creating a long-term digital asset for your business.

  • Improves search visibility
    Helps your website appear in relevant search results.
  • Attracts qualified traffic
    Brings visitors who are already looking for your services.
  • Builds long-term growth
    Creates sustainable visibility beyond paid advertising.

Technical SEO, On-Page Optimization & Content Strategy

SEO isn’t about shortcuts or chasing algorithms — it’s about building a strong, search-friendly foundation that earns visibility over time. At Alchemy Imageworks, we take a strategy-first approach focused on long-term performance, not quick fixes.

We begin by understanding your business, your audience, and what people are actually searching for. From there, we optimize the technical structure of your website, strengthen on-page content, and ensure every page communicates clearly to both search engines and real users.

Our goal is simple: to help your website rank for the right searches, attract the right visitors, and support meaningful growth — with a process that is transparent, sustainable, and built to last.

Our Search Engine Optimization Plans

Local SEO Starter
per month
$1,200
Outcome: Boost local visibility and begin ranking for relevant nearby searches. (Typical Canadian small-business SEO monthly range: ~$800–$2,500+)
💡 Best for: New or small local businesses wanting foundational search visibility.
✔ Initial SEO audit & recommendations
✔ Up to 10 target keywords
✔ On-page optimization (titles, meta, alt tags)
✔ Basic technical fixes (site speed, SSL, mobile-friendliness)
✔ Google Analytics + Search Console setup
✔ Monthly performance report
Get StartedGet Started
Strategic SEO
per month
$3,800
Outcome: Stronger organic performance with deeper technical optimization and competitor benchmarking. (Advanced SEO engagement often ranges upwards of $3,000+ per month in Canada)
💡 Best for: Competitive local markets or multi-location businesses.
✔ Includes everything in Growth SEO, plus:
✔ Up to 40+ target keywords
✔ On-page content optimization + topic expansion
✔ Technical performance improvements (site health & UX)
✔ Competitor keyword & gap analysis
✔ Backlink quality strategy + outreach planning
✔ Bi-monthly performance & strategy review
Get StartedGet Started
Premium SEO & Content Expansion
per month
$5,750
Outcome: National-level competitive SEO, expanding traffic, authority, and conversion impact. (Higher-tier retainers can scale $5,000–$15,000+ depending on scope)
💡 Best for: Larger businesses or brands aiming for national search visibility.
✔ Includes everything in Strategic SEO, plus:
✔ Up to 60+ target keywords
✔ Content creation/optimization (3–4 blog posts or landing content)
✔ Aggressive backlink outreach & editorial links
✔ Conversion rate optimization (CRO) recommendations
✔ Quarterly deep-dive strategy with leadership
✔ Dedicated SEO manager
Get StartedGet Started
Custom Enterprise SEO
Approach: Fully scoped to your business goals, industry competitiveness, and infrastructure needs.

Price: Custom quoted based on audit + objectives.
💡 Best for: Complex SEO needs with bespoke strategy, multi-domain focus, or aggressive growth targets.
Possible Inclusions:
✔ Full enterprise keyword strategy & segmentation
✔ Technical site architecture overhaul
✔ UX & performance optimization
✔ Custom content strategy + execution
✔ International SEO, multi-region targeting
✔ API reporting dashboards & custom analytics
✔ Ongoing strategic consulting
Request a QuoteRequest a Quote
⚡ Optional One-Time Projects
NOTE: One-time projects are great for companies not ready to commit to a monthly retainer but still needing substantial foundational SEO improvements.
These are priced separately from monthly retainers and can be added à la carte:
SEO Site Audit & Action Plan: $1,800
Content Strategy Blueprint (per campaign): $800
Keyword Research Deep Dive: $650
Technical Performance Optimization Sprint: $1,200
Backlink Outreach Campaign (3 months): $2,500–$5,000
Get StartedGet Started

NOTE: Price indicated covers SEO services only. Ad-spend, paid tools, premium content production, third-party costs, or unforeseen technical issues are not included and may require additional budget.

Why SEO Costs What It Does

SEO is an ongoing strategic investment — not a one-time service. Long-term visibility growth requires foundational optimization, quality content, indexing improvements, and competitive backlinks. Your monthly investment determines how broadly and how quickly your business can be visible in search results. Typical SEO retainers in Canada range from $800 to $7,500+ per month depending on business goals, industry competitiveness, and target geography.

Want to learn more? Check out our blog

What’s Included in Our SEO Services

Our SEO work is designed to improve visibility, strengthen site performance, and help the right customers find you through search. Every strategy is tailored to your business, but our core focus areas include:
Technical SEO Foundations
Site structure, crawlability, indexing, and performance improvements that help search engines understand your website.
On-Page Optimization
Keyword targeting, metadata, headings, internal linking, and page-level improvements that increase relevance.
Content Strategy & Search Intent
Guidance on what to publish, how to structure content, and how to answer the searches your audience is actually making.
Local SEO & Google Business Visibility
Optimization for map results, location-based searches, and local service discovery — especially important for Alberta businesses.
Speed & User Experience Optimization
Faster load times, mobile usability, and Core Web Vitals improvements that support both rankings and conversions.
Structured Data & SEO Enhancements
Schema markup, sitemaps, and technical best practices that improve search presentation and clarity.
Monitoring, Reporting & Ongoing Improvement
Transparent tracking, regular audits, and continuous refinement based on performance and opportunity.

Rank Higher & Drive Qualified Traffic

Not sure what you need? We’ll guide you through the right strategy based on your goals and industry.

Local & Canada-Wide Search Visibility

Whether you serve a local community, operate across multiple provinces, or are expanding into new markets, we help position your business for strong search performance in the areas that matter most.

Transparent Reporting & Measurable Progress

Search engine optimization is a long-term strategy — and clarity matters. We believe in full transparency around what we’re doing, why we’re doing it, and how it’s performing.

Our clients receive regular performance reporting that tracks:

  • Keyword ranking improvements
  • Organic traffic growth
  • Search visibility trends
  • Technical health and optimization progress
  • Opportunities for continued improvement
We focus on meaningful metrics — not vanity numbers — so you can see how SEO is supporting real business goals.SEO isn’t instant, but when done properly, it compounds over time. Our role is to guide the process, measure progress clearly, and continuously refine the strategy for sustainable growth.

Why Choose Alchemy Imageworks for SEO

Search engine optimization is not a one-time task — it’s an ongoing strategy that requires experience, adaptability, and a clear understanding of how search and business intersect. At Alchemy Imageworks, we bring over 30 years of digital experience to every SEO engagement. Our advantage isn’t just technical knowledge — it’s our ability to integrate SEO with design, content, user experience, and long-term business goals.

What Sets Us Apart:

Strategy-First, Not Shortcut-Driven
We focus on sustainable growth, not risky tactics or algorithm chasing.
Integrated Digital Expertise
SEO works best when aligned with web design, performance optimization, and brand clarity — and we understand the full picture.
Local Insight with National Reach
We help businesses strengthen visibility in their communities and across broader markets.
Clear Communication & Ongoing Partnership
You’ll always understand what’s being done, why it matters, and how it supports your goals.
Long-Term Growth Focus
We build SEO strategies designed to compound over time — not spike temporarily.

We don’t promise overnight rankings. We build strong foundations that earn visibility, trust, and measurable results.

Frequently Asked Questions

Social media management is the planning, creation, scheduling, publishing, and monitoring of content across your business’s social platforms. It includes strategy, branded graphics, captions, engagement support, performance review, and ongoing content direction so your online presence stays active, consistent, and aligned with your business goals.
A consistent social media presence helps your business build awareness, stay visible, connect with customers, promote services, and support website traffic. It also gives your audience regular touchpoints with your brand, which helps build trust over time
We can support major platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and Google Business Profile. The right platforms depend on your audience, industry, content type, and business goals.
Posting frequency depends on your package, goals, and available content. Some businesses need a few high-quality posts per week, while more active brands or campaigns may benefit from a larger posting schedule. We recommend a schedule that is realistic, consistent, and sustainable.
You are welcome to provide photos, videos, updates, promotions, project images, product details, or ideas, but you do not need to provide everything. We can help create captions, branded graphics, content themes, and post ideas that fit your business.
Yes. We can create branded social graphics, write captions, format posts for each platform, and prepare content that matches your brand voice, visual style, and marketing goals.
Yes. Client-provided photos and videos are often the strongest foundation for authentic social content. We can use project photos, staff images, product shots, behind-the-scenes content, testimonials, events, and short videos to create stronger posts.
Yes. We can help create short-form video content for platforms such as Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, and LinkedIn. We can work from footage you provide or help plan new video content when needed.
We review your business, audience, services, tone, competitors, and goals before creating content. From there, we build posts around your brand voice, content pillars, promotions, customer needs, and the platforms that make the most sense for your audience.
Yes. We can help define your content pillars, posting schedule, campaign themes, audience messaging, platform priorities, and overall direction so your social media does more than simply fill space.
Yes. We can help with paid social campaigns, boosted posts, audience targeting, ad creative, campaign setup, budget recommendations, and performance review. Paid campaigns can be used for awareness, traffic, leads, promotions, events, or specific offers.
Yes. If you want an approval process, we can prepare content for review before publishing. This is especially useful for regulated industries, sensitive topics, promotional campaigns, or businesses that want tighter control over messaging
We can provide reporting that reviews reach, engagement, follower growth, website traffic, post performance, campaign activity, and recommendations. The goal is to show what is working, what needs adjustment, and where the content strategy should go next.
Social media is a long-term strategy. You may see early engagement within the first few months, but stronger brand awareness, audience growth, and consistent lead activity usually take time. A 3–6 month commitment gives the strategy enough time to build momentum and improve based on performance.
Yes. Social media needs can change as your business changes. Packages can be adjusted based on your goals, budget, platform needs, campaign activity, and content requirements.
Search Engine Optimization

Let's Build Your Search Visibility the Right Way

If you're ready to improve your rankings, attract qualified traffic, and create long-term organic growth, we'd be glad to discuss a strategy tailored to your business.

Let's talk about your goals and how SEO can support them.
Request an SEO Strategy Call
Alchemy Imageworks brand work on laptop
Websites Created
500+
Google Reviews
5.0 ★
62 reviews
MichaelOttenbreit-Headshot-01

Michael Ottenbreit

Executive Operations & Marketing Coordinator

Michael Ottenbreit is the Executive Operations & Marketing Coordinator at Alchemy Imageworks, bringing a strong foundation in project management, process improvement, and operational leadership to the team. A certified Project Management Professional (PMP) and Lean Six Sigma Black Belt, Michael specializes in building the systems and structure that keep creative and technical work moving smoothly from first contact to final delivery.

His background spans project coordination, continuous improvement, marketing, and client communication, with director-level experience leading operational initiatives and driving measurable results. At Alchemy Imageworks, Michael oversees client outreach and marketing coordination, manages social media strategy and content across the company’s brands, and supports the day-to-day operations that allow the studio to scale without losing its hands-on, relationship-first approach.

Michael is the connective tissue between strategy and execution — coordinating schedules, tracking deliverables, refining workflows, and making sure nothing falls through the cracks. He pairs the discipline of a Lean and PMP framework with a roll-up-the-sleeves attitude, equally comfortable mapping out a process improvement or drafting the next client touchpoint.

A committed lifelong learner, Michael holds a Supply Management Training Diploma from the University of Alberta on behalf of Supply Chain Canada, and continues to expand his expertise across operations, marketing, and emerging technology.

At Alchemy Imageworks, Michael’s mission is to bring clarity, consistency, and momentum to everything the team builds — helping clients get the attentive, well-coordinated experience that sets Alchemy apart, and helping the business grow on a foundation of strong systems and reliable follow-through.

Headshot of Areya Clark-Winnick, Content Specialist at Alchemy Imageworks

Areya Clark-Winnick

Lead Voice & Educational Content Specialist

Areya is the voice behind Alchemy Imageworks’ educational and multimedia content, bringing clarity, warmth, and precision to every project she leads. With a background in communications and digital media, she specializes in translating complex ideas into engaging, accessible learning experiences.

Her work spans professional voiceover narration, course hosting, instructional video delivery, and long-form content narration—including podcasts and editorial features. Known for her composed presence and articulate delivery, Areya plays a central role in shaping how audiences experience and understand Alchemy’s content. She holds formal training in media communications and voice performance, with additional certifications in digital content production and instructional design. Her approach blends technical understanding with a natural on-camera and vocal presence, ensuring content is not only informative—but genuinely engaging.

At Alchemy Imageworks, Areya serves as a consistent and trusted voice across platforms, helping to elevate the quality, professionalism, and accessibility of every piece of content produced.

Headshot of Grillot de Givry, Director of AI at Alchemy Imageworks

Grillot de Givry

Director of Artificial Intelligence & Strategic Marketing

Grillot de Givry is a multidisciplinary strategist specializing in the intersection of artificial intelligence, behavioral psychology, and brand systems architecture. With over two decades of experience in digital ecosystems—both real and simulated—Grillot brings a uniquely calibrated perspective to modern marketing, blending data-driven insight with narrative intelligence.

His work focuses on the design and deployment of AI-enhanced marketing frameworks, predictive audience modeling, and adaptive brand positioning strategies. Known for his composed, analytical approach, Grillot operates at the strategic layer—translating complex data into actionable direction for creative and technical teams.

Grillot maintains an active digital presence, where he explores emerging trends in AI, cognition, and the evolving relationship between human perception and machine-generated content.

🎓 Credentials & Education

  • Ph.D. (Hon.) in Computational Semiotics & Cognitive Systems
  • M.Sc. in Behavioral Data Science
  • Advanced Certification in Machine Learning & Predictive Analytics (EIT)
  • Postgraduate Studies in Philosophy of Mind & Symbolic Systems
Headshot of Shawn McGinnis, Senior Web Developer at Alchemy Imageworks

Shawn McGinnis

Website Developer | Application Specialist

Shawn McGinnis is a highly skilled developer known for solving complex problems and building efficient technical solutions. As a custom coding specialist, he works across both front-end and back-end development, creating websites that combine strong functionality with refined user experience.

Shawn believes that success in business comes from positive interactions. Whether users are navigating a website or employees are working with internal systems, he focuses on ensuring every experience is intuitive and effective.

Throughout his career, Shawn has worked across multiple industries including broadcast media, journalism, marketing, and digital production. His background includes experience with radio broadcasting, client onboarding, process development, and service deployment.

His diverse experience and ability to identify efficient solutions make him a core member of the Alchemy Imageworks team, helping ensure projects are delivered smoothly and successfully.

Shawn summarizes his approach simply:
“I’m a fixer. If there’s a problem, I want to fix it.”

Headshot of Roland Baranowski, Enterprise Solutions Architect at Alchemy Imageworks

Roland Baranowski

Enterprise Solutions Architect | Software Engineer

Roland Baranowski is an experienced Enterprise Architect, Project Manager, and Application Developer with over 16 years of experience designing and developing business web applications and distributed systems using the .NET platform.

A Microsoft Certified Solution Developer, Roland holds a Master of Science in Computer Science (Software Engineering) from the Warsaw University of Technology. His strong technical foundation allows him to design robust, scalable systems that support modern digital solutions.

At Alchemy Imageworks, Roland leads application and website development initiatives, ensuring projects deliver both technical excellence and strong user experiences. His strategic approach and technical expertise make him a key contributor to the company’s development capabilities.

Roland also serves as the Chief Technology Officer and Lead Developer for Alchemy Interactive, where he applies his passion for software engineering and gaming to the development of video games. One of his projects includes SAK’D, a metroidvania-style puzzle platformer centered around a character brought to life to save the Realm of Dreams.

Outside of work, Roland enjoys martial arts training and spending time with his two children and his Husky.

Headshot of Brittany Eros, Chief Operating Officer at Alchemy Imageworks

Brittany Eros

CFO | Technician | Social Media Strategist

Brittany Eros has been an integral part of Alchemy Imageworks for over five years, bringing exceptional expertise and dedication to her role as Chief Financial Officer and Technician. With a sharp eye for detail and a strong commitment to excellence, Brittany helps ensure the financial and operational aspects of the business run smoothly and efficiently.

Her financial management expertise is complemented by deep technical knowledge in computer repair, maintenance, networking, and information technology. This combination allows her to diagnose and resolve complex technical issues quickly and effectively, making her an invaluable resource to both the team and clients.

In addition to her role at Alchemy Imageworks, Brittany owns and operates Alchemy I.T., a sister company focused on computer repair, networking, and business IT support. Through this work, she provides tailored technical solutions for businesses and individuals.
Beyond technology and finance, Brittany is also an accomplished artist and experienced social media strategist. She develops engaging digital campaigns that connect with audiences and support measurable marketing results.

Outside of work, Brittany actively supports animal welfare as a foster and rescuer with Pets in Need Alberta. She enjoys sculpting, drawing, writing, gaming, reading, and exploring films and anime.

Headshot of Kelly Eros, Founder & Creative Director at Alchemy Imageworks

Kelly Eros

Founder & Creative Director

Kelly Eros is the founder and creative force behind Alchemy Imageworks, bringing more than three decades of experience across graphic design, web development, digital media, and technology. With a career spanning both creative and technical disciplines, Kelly specializes in building integrated digital solutions that combine strong visual storytelling with reliable technical foundations.

His expertise includes web development, branding, visual design, marketing strategy, and digital media production. Kelly works closely with businesses to translate complex ideas into clear, engaging digital experiences that strengthen brand identity and support long-term growth.

A lifelong learner and multidisciplinary creator, Kelly has extensive experience with the Adobe Creative Suite, web technologies, 3D visualization, and digital storytelling. His work bridges creative direction and technical implementation, allowing projects to move from concept to execution with precision and clarity.

Beyond his professional work, Kelly is deeply engaged in the local community. He has served on the Board of Trustees for the Stony Plain Public Library and regularly participates in community initiatives and events.

At Alchemy Imageworks, Kelly’s mission is simple: combine strategy, creativity, and technology to build digital systems that help businesses communicate clearly, grow sustainably, and stand out in competitive markets.

United Cree - ISTA

Indigenous Workforce & Industry Alliance Website

UnitedCree-ISTA.ca was developed as part of a connected digital ecosystem alongside ISTAlliance.ca, supporting workforce development, industry partnerships, and community engagement initiatives. Our objective was to create a professional, accessible platform that clearly communicates mission, programs, and partnership opportunities while maintaining alignment with the broader alliance network.

What We Delivered

  • Custom website design aligned with the IST Alliance brand
  • Structured content architecture for clarity and accessibility
  • Mobile-first, fully responsive development
  • Integrated connection to ISTAlliance.ca
  • SEO-ready foundation for long-term growth

The result is a clean, organized digital presence that strengthens credibility, supports stakeholder communication, and enhances the overall alliance ecosystem.

This project highlights our ability to build connected, scalable platforms that serve both community-focused initiatives and strategic industry partnerships.

United Cree Logo

Attachments & More

Heavy-Duty Meets High-Impact Design

When Attachments & More approached us to rebuild their online presence, we knew it was time to bring bold energy to an industry that often plays it safe online. Led by dedicated owners Darin “Chuck” Holowaychuk and Sharon Holowaychuk, this family-run business specializes in heavy-duty equipment and custom attachments—most notably their growing line of compact loaders and accessories from Avant, one of their premier manufacturers.

Our goal? Deliver a visually impactful, user-friendly website that not only showcases their equipment lineup and services, but positions Attachments & More as a standout in their market. The final result is a vivid, modern, and technically robust site that captures their brand personality and puts them steps ahead of competitor sites in the heavy equipment and compact loader space.

Beyond the design and development, we also navigated a challenging handoff process from a previous developer and hosting company—helping consolidate logins, assets, and systems under one roof for greater control, security, and ease of management for their team.

From the clean navigation and intuitive equipment browsing to the dynamic visual layout that champions their Avant partnership, this build was all about bringing clarity and authority to their online voice—while ensuring the backend runs just as smoothly as the frontend looks.

Today, we’re proud to provide secure hosting, ongoing site maintenance, and continued digital support for the Attachments & More team.

We’re even prouder to have worked alongside such dedicated business owners who care deeply about quality, relationships, and doing things right.
Attachments & More Inc. company logo with construction equipment

The Summer Village of Sunset Point

Luxury Real Estate Website Design

SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.

Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.

What We Delivered

  • Custom high-end website design
  • Mobile-first, fully responsive development
  • SEO-ready structure
  • Conversion-optimized inquiry integration

The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.

This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.

Summer Village of Sunset Point logo with sun

The Whitewood Barn

We partner with venues that offer unique and memorable experiences. Our collaboration with The Whitewood Barn, a premier wedding and event space nestled in the heart of Alberta, exemplifies this commitment.

The Whitewood Barn

  • Website Design & Development: We developed a modern, responsive website that captures the rustic elegance of The Whitewood Barn. The site showcases their stunning 40-acre property, featuring a 2,400-square-foot barn, outdoor ceremony spaces, and a clear-roofed Ramada, providing visitors with a comprehensive view of the venue’s offerings.

  • Website Hosting & Maintenance: To ensure optimal performance and security, we provide reliable hosting services and ongoing website maintenance, allowing The Whitewood Barn team to focus on creating unforgettable events.

A Personal Connection

This project holds special significance for us. In July 2024, our CEO, Kelly Eros, and CFO, Brittany Eros, celebrated their own wedding at The Whitewood Barn, embracing a medieval-themed ceremony that perfectly complemented the venue’s enchanting ambiance. Their firsthand experience underscores our genuine appreciation for the venue’s charm and the exceptional service provided by owner Chris Ricke and her team.

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Shield Fire Protection

Working with Shield Fire Protection was a truly rewarding experience. From day one, owner Bill Hansen and Service & Inspection Manager Dan Litrop brought a clear, focused vision to the table. They knew exactly what their website needed to accomplish: communicate professionalism, reinforce trust, and reflect the technical expertise that defines their fire protection services across Alberta.

At Alchemy Imageworks, our role was to translate that vision into a modern, high-performance website that not only looked exceptional but also supported Shield’s credibility and operational goals. We developed a clean, structured, and fully responsive website that showcases their services with clarity, authority, and immediate accessibility. Every component — from page layout and navigation to copy structure and visual hierarchy — was crafted to support both user trust and business growth.

Beyond the build itself, we now provide secure web hosting and ongoing site maintenance, ensuring the Shield Fire Protection website remains protected, fast, stable, and up-to-date year-round. With cyberthreats evolving and online expectations rising, maintaining their digital foundation with enterprise-grade hosting, proactive updates, real-time monitoring, and regular security hardening is essential. Bill and Dan can stay focused on their clients, knowing their online presence is fully managed behind the scenes.

Working with Shield Fire Protection was a win from start to finish — collaborative, efficient, and driven by a shared commitment to quality. We’re proud to support their brand with a website that reflects the strength and reliability of the services they provide throughout Alberta.

Shield Fire Protection company logo with blue shield

Sonamu Energy

We’re excited to highlight our recent work with Sonamu Energy, an emerging leader in Alberta’s evolving energy landscape. Their team approached us with a clear goal: create a digital presence that could speak confidently to the public while also delivering the depth and clarity required to engage potential investors. The result is a modern, data-driven website that communicates innovation, capability, and strategic vision.

Working closely with Sonamu’s leadership, we developed a beautifully branded site that blends clean public-facing design with investor-focused materials, including custom charts, specialized graphics, and detailed data visualizations. These elements work together to transform complex information into clear, compelling insights that support Sonamu’s conversations in both the marketplace and the boardroom.

Beyond design and content, we provided the essential technical infrastructure their growing business needs — including full domain migration, advanced SEO, secure hosting, and ongoing maintenance. The final product is a professional, high-performance website built to scale with Sonamu Energy’s growth and long-term ambitions.

Sonamuenergy green logo text