Mobile Responsive Design

If you aren’t optimized for mobile you’re ultimately losing sales. We are incredibly skilled at designing mobile responsive websites that look incredible and work perfectly across the wide variety of mobile devices used daily by millions of potential customers.

One Site To Rule Them All

We live in a world where our websites are being visited by different people using different devices with an ever-changing variety of screen sizes, and in-fact, many of the same customers are returning to websites using different devices at any given time. This means that in order to support the best possible customer experience, a website must perform exceptionally, regardless of the device being used.

 

While most websites will work just fine on a mobile phone or tablet, the “pinch and zoom” method is a terrible user experience that often results in important information being missed, or in viewers getting annoyed with the difficulty in interaction and leaving a website quickly.

 

We also do not design and develop websites using the common ‘mobile-only’ approach often favored by other web design companies, whereby a website detects whether or not a customer is using a mobile device and, if so, sends them to a completely separate mobile-optimized website. First off, you now have two sites to keep updated, which means you have just doubled your workload. Second, most “mobile-only” sites feature a small subset of content and features found on the “normal” site version. It’s hard enough trying to keep one website updated and content-relevant.

 

Having a single, mobile responsive website will make it easy to centralize all management of content while maintaining total control over how that website displays across different device screen sizes.

Mobile Responsive Design Explained

Responsive web design allows a website’s visual layout and content flow to adjust to best fit the size of the screen it’s being viewed on. For example, a wide screen display can display a website design with multiple columns of content while a smaller screen, such as that of a smartphone or tablet can have the same content represented in a single column with text, links and images that are sized appropriate to that smaller display. Non-responsive websites typically just shrink content proportionally, while responsive websites detect the width of the device and organizes elements on the page according to available space, which in turn creates a far better user experience.

Mobile responsive design

Google currently holds 67 percent search market share, so when they speak, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it far more efficient for Google and other search engines to crawl, index, and organize content. Compare this with a traditionally separate mobile site which uses a different URL and different coding than its desktop counterpart, requiring search engines to crawl, index and reference multiple versions of the same website.

Facts & Figures on Mobile Web Usage

Mobile traffic is at an all-time high. With millions of potential customers joining the mobile evolution, there’s an inherent need to optimize your website for mobile devices. if you’re still considering the options, here are some helpful statistics worth considering.

4 out of 5 consumers shop on smartphones. That’s 80% of shoppers! And no surprise that younger people are leading the charge.

60% of people will choose a different search result if the first result is not mobile friendly.

70% of mobile searches lead to an action within the hour. Now that’s a conversion rate worth paying attention to.

Do You Need A Mobile-Responsive Website?

We would absolutely love the opportunity to construct something incredible for you. Contact us today and let Alchemy Imageworks bring your online web presence to the next level.