We live in a world where our websites are being visited by different people using different devices with an ever-changing variety of screen sizes, and in-fact, many of the same customers are returning to websites using different devices at any given time. This means that in order to support the best possible customer experience, a website must perform exceptionally, regardless of the device being used.
While most websites will work just fine on a mobile phone or tablet, the “pinch and zoom” method is a terrible user experience that often results in important information being missed, or in viewers getting annoyed with the difficulty in interaction and leaving a website quickly.
We also do not design and develop websites using the common ‘mobile-only’ approach often favored by other web design companies, whereby a website detects whether or not a customer is using a mobile device and, if so, sends them to a completely separate mobile-optimized website. First off, you now have two sites to keep updated, which means you have just doubled your workload. Second, most “mobile-only” sites feature a small subset of content and features found on the “normal” site version. It’s hard enough trying to keep one website updated and content-relevant.
Having a single, mobile responsive website will make it easy to centralize all management of content while maintaining total control over how that website displays across different device screen sizes.