Strategy & Consultation

Experienced guidance to align your vision, structure your direction, and build with confidence. Before design, development, or marketing execution begins, we help you define a clear path forward — grounded in real-world experience and practical insight.

Why Strategy Matters Before Execution

Successful digital projects don’t begin with design or development — they begin with clarity. Without a strategic foundation, even well-built work can miss the mark, waste resources, or fail to connect with the right audience.

Strategy helps define what matters most: your goals, your positioning, your customers, and the most effective path forward. It ensures that every decision — from messaging and structure to design and marketing — is aligned with real business outcomes.

A thoughtful strategy phase reduces costly missteps, strengthens execution, and creates a plan you can build on with confidence

What We Help You Solve

Many businesses know they need to improve their digital presence — but aren’t always sure where to start or what will make the biggest difference. Our strategy consultations help bring clarity to complex challenges and create a focused path forward.

We often help clients solve questions like:

What should our website actually be doing for our business?
Beyond looking good — driving leads, trust, and action.
How do we clarify our brand message and positioning?
So customers immediately understand what sets you apart.
What marketing efforts will deliver the best return?
Prioritizing the right channels, content, and strategy.
Why isn’t our current website converting visitors into customers?
Identifying friction, confusion, or structural issues.
How do we improve visibility in search and stand out online?
Building a long-term plan for discoverability and growth.
How do we bring consistency across design, content, and platforms?
Creating a cohesive digital system that scales with your business.
If you’re facing uncertainty, scattered efforts, or growth challenges, strategy is often the most valuable first step.

1. Discovery & Insight

We begin by learning about your business, goals, audience, and current challenges. This stage focuses on understanding what’s working, what’s not, and where opportunities exist.

2. Strategic Direction

Based on discovery, we outline key recommendations across positioning, digital structure, marketing priorities, and growth opportunities — ensuring all decisions align with your long-term objectives.

3. Actionable Roadmap

You leave with clear next steps. Whether that means refining your brand, restructuring your website, improving SEO, or developing a broader marketing strategy, you’ll have a defined path forward.

4. Execution Support (Optional)

If desired, our team can help implement the strategy across web development, branding, design, SEO, or digital systems — ensuring continuity from planning to execution.

Our Consultation Process

Every successful outcome begins with clarity. Our consultation process is designed to uncover the right insights, define practical direction, and provide actionable guidance you can move forward with immediately.

Areas of Expertise & Strategic Focus

Our strategy consultations draw from decades of hands-on experience across multiple disciplines. This cross-functional perspective allows us to connect the dots between design, technology, marketing, and business performance.

Strategic guidance may include:

Website Strategy & User Experience

Structure, messaging flow, conversion alignment, and performance optimization.

Brand Positioning & Identity Development

Clarifying market positioning, audience focus, and visual consistency.

Search Visibility & Digital Presence

SEO direction, content strategy, and long-term discoverability planning.

Marketing Systems & Growth Planning

Channel prioritization, campaign structure, and sustainable digital strategy.

Visual Media & Advanced Creative Direction

3D visualization, animation, interactive media, and presentation assets when appropriate.

We don’t approach projects in isolation — we consider how each element supports the broader system your business relies on.

Who This Is For

Our strategy consultations are ideal for businesses that want clarity before committing to execution.

This service is especially valuable for:

New Ventures Preparing to Launch
Ensuring brand, website, and marketing decisions are aligned from the start.
Established Businesses Ready to Evolve
Clarifying direction before investing in redesigns, rebranding, or expansion.
Organizations Facing Growth Challenges
Identifying what’s holding performance back and where to focus next.
Teams Seeking Expert Perspective
Gaining experienced insight before making significant digital or marketing investments.
Businesses Wanting a Cohesive Digital Strategy
Bringing structure and consistency across web, branding, SEO, and marketing systems.
If you’re unsure about the next step — or want to make sure you’re making the right one — a strategic consultation can provide the clarity needed to move forward confidently.

Why Choose Alchemy Imageworks for Strategic Guidance

Strategy requires more than ideas — it requires experience, perspective, and the ability to connect creative vision with practical execution. At Alchemy Imageworks, we bring over three decades of hands-on work across digital platforms, branding, marketing, and technical development.

Our consultations are not abstract brainstorming sessions. They are focused, informed, and designed to help you make better decisions — with clarity, structure, and long-term results in mind.

What Sets Us Apart:

Decades of Real-World Digital Experience
Deep expertise across web, branding, SEO, design, and modern digital systems.
Cross-Disciplinary Insight
We understand how strategy, design, technology, and marketing work together as a unified whole.
Clear Communication and Practical Direction
No jargon, no guesswork — just thoughtful guidance you can act on.
A Partner Mindset, Not a Vendor Mentality
We focus on long-term relationships and outcomes, not one-off deliverables.
Continuity From Strategy to Execution
When needed, our team can carry the work forward seamlessly from planning into implementation.

We help businesses move forward with confidence — grounded in strategy, supported by experience, and built for lasting success.

Hourly Advisory

Standard Consultation:

$225 CAD/hour
Ideal for one-off deep dives—brand reviews, SEO audits, campaign critique.

Executive Strategy Session (1:1 with Lead Director):

$325 CAD/hour
For leadership-level workshops, positioning, or CX/UX strategy.

Monthly Retainers

(Best for Ongoing Strategic Partnerships)

Baseline Strategy Retainer:

$2,500 CAD/month
  • Up to 10 hours of strategic support
  • Inclusive of monthly planning and performance review

Growth Strategy Retainer (Most Popular):

$5,000 CAD/month
  • Up to 25 hours of support
  • Includes campaign planning, team coordination, and strategic execution oversight

Enterprise Strategy Partnership:

Custom pricing (starting at $8,000 CAD/month)

For full-scope leadership and integration across marketing, brand, UX, and digital operations.

Frequently Asked Questions

Establishing a lucrative business marketing strategy begins by identifying the holes in the intended market not already covered by other providers, or at least only covered in small niche-market numbers. Competition research and thorough market analysis. Identify your customer needs and determine a realistic method of supply. Strategize, develop cost-analysis and a reasonable budget to meet your goals. Ask yourself if your business will achieve the intended results if your marketing strategy continues as it is today. If the answer is ‘yes’, then quite likely you need only maintain your current course to succeed, but if the answer is ‘no’, then it is imperative that you draft a new marketing strategy better designed to meet your goals.

A business or project marketing strategy is the road-map that precisely defines your specific marketing objectives and outlines the most efficient steps necessary to achieve them. Marketing objectives for most business can be broadly categorized as follows:

  • Increase penetration into existing markets with your current products and/or services.
  • Develop and/or locate new markets for your current products or services.
  • Innovate; research and develop new products and services
  • Diversify into new markets with new products and services.


It’s important for small businesses and start-ups with limited budgets that only one or two categories or objective should ever be attempted at a time. Your strategy begins to take shape throughout the process, and is a journey of patience, fraught with change. Our marketing experts can help identify answers to three questions of great concern to any business venture; Where is our business now? Where do we want our business to be? What is the applied strategy to reach those goals?

100%. You bet we do. A written marketing plan not only makes it incredibly easier for project and business participants to understand where the business is going and the steps necessary to getting there. A well-written and effective marketing plan can also serve as an important component in approaching financial institutions for loans or attracting serious investment in your business or idea.

The degree of complexity and length of the marketing strategy will largely depend on the size and complexity of the business or project in question. Many small businesses and start-ups can often be documented in just a couple of pages, whereas larger corporate projects and enterprise-level ventures can take dozens or hundreds of pages of documentation and months of planning to be effective.

Monthly progress cheques are highly recommended, even if all signs are indicating positive growth. More in-depth reviews can occur bi-annually or quarterly but it is advised, particularly with very niche campaigns, that you maintain constant and committed analysis of your marketing plan to ensure your course is correct, or to correct course where necessary and as required.
Every digital marketing engagement is a partnership. During the course of this partnership, our team will organize tasks and responsibilities, and formulate a strategy that we will require your assistance with to bring to fruition. The timely completion of requests is extremely important for us to maximize the amount and efficiency of work required in implementing your marketing strategy. If for any reason we are unable to receive relevant important information in a timely manner, it becomes much more difficult to get results and reach the intended goals.

Absolutely, you can. The question to ask is really: "Do I want to do this myself?". As a professional marketing agency, we have the experience and the expertise to more effectively guide your marketing budget. We carefully plan advertising and marketing solutions in a wide variety of applicable digital mediums to more accurately target the customers you need to reach. We handle your marketing account management so you can concentrate on running your business.

While we do have set 'base' prices for several services, it is recommended that you contact us for a more accurate assessment of your inbound marketing solutions requirements and a free estimate. You can also request a quote here.
We genrally insist on a 3-month commitment for most of our digital marketing services, and a 6- or 12-month commitment for inbound marketing. Inbound marketing for your brand or project requires time, patience and a solid commitment to be truly successful.
Of course! We build successful marketing campaigns on a foundation of trust and partnership. We become an extension of your brand and your mission to implement. We provide our clients with a monthly detailed report for full transparency into the work being done and the results of those efforts. This report is delivered by email to clients within the first 2 non-holiday business days of each month, and is backed with consistent email and telephone conversations to discuss campaign performance and suggestions for improvement.
We maintain a general policy of never directly engaging a competitor in your operating space for the course of our engagement. It’s important that we build long-term relationships with you and your brand to effectively strategize a course to marketing success, working with your direct competitors would be counterproductive for everyone involved.
Our Services
Creative digital solutions designed to elevate your brand, engage audiences, and drive results.
Website Design & Development
High-performance websites designed to reflect your brand, function flawlessly, and convert with purpose.
Website Hosting & Domains
Fully managed hosting that keeps your website secure, fast, optimized, and running flawlessly.
Creative Graphic Design
Striking, high-impact visuals crafted to captivate, inspire, and elevate your brand across every medium.
Search Engine Optimization
Strategic SEO that boosts visibility, drives qualified traffic, and turns searches into real business growth.
Logo Design & Brand Strategy
More than a logo, we build cohesive brand strategies that shape perception and create meaningful, lasting connections.
Strategy & Consultation
Strategic insight and creative expertise tailored to your business, backed by decades of cross-discipline experience.
Social Media Management
Strategic social media management that builds awareness, engages audiences, and drives measurable growth.
2D/3D Art & Animation
Dynamic 2D and 3D visuals that bring ideas to life and create immersive brand experiences.
Visual Media & Film Production
Cinematic storytelling & commercial production crafted to elevate brands, communicate with clarity, & create lasting impact.

United Cree - ISTA

Indigenous Workforce & Industry Alliance Website

UnitedCree-ISTA.ca was developed as part of a connected digital ecosystem alongside ISTAlliance.ca, supporting workforce development, industry partnerships, and community engagement initiatives. Our objective was to create a professional, accessible platform that clearly communicates mission, programs, and partnership opportunities while maintaining alignment with the broader alliance network.

What We Delivered

  • Custom website design aligned with the IST Alliance brand
  • Structured content architecture for clarity and accessibility
  • Mobile-first, fully responsive development
  • Integrated connection to ISTAlliance.ca
  • SEO-ready foundation for long-term growth

The result is a clean, organized digital presence that strengthens credibility, supports stakeholder communication, and enhances the overall alliance ecosystem.

This project highlights our ability to build connected, scalable platforms that serve both community-focused initiatives and strategic industry partnerships.

Attachments & More

Heavy-Duty Meets High-Impact Design

When Attachments & More approached us to rebuild their online presence, we knew it was time to bring bold energy to an industry that often plays it safe online. Led by dedicated owners Darin “Chuck” Holowaychuk and Sharon Holowaychuk, this family-run business specializes in heavy-duty equipment and custom attachments—most notably their growing line of compact loaders and accessories from Avant, one of their premier manufacturers.

Our goal? Deliver a visually impactful, user-friendly website that not only showcases their equipment lineup and services, but positions Attachments & More as a standout in their market. The final result is a vivid, modern, and technically robust site that captures their brand personality and puts them steps ahead of competitor sites in the heavy equipment and compact loader space.

Beyond the design and development, we also navigated a challenging handoff process from a previous developer and hosting company—helping consolidate logins, assets, and systems under one roof for greater control, security, and ease of management for their team.

From the clean navigation and intuitive equipment browsing to the dynamic visual layout that champions their Avant partnership, this build was all about bringing clarity and authority to their online voice—while ensuring the backend runs just as smoothly as the frontend looks.

Today, we’re proud to provide secure hosting, ongoing site maintenance, and continued digital support for the Attachments & More team.

We’re even prouder to have worked alongside such dedicated business owners who care deeply about quality, relationships, and doing things right.

The Summer Village of Sunset Point

Luxury Real Estate Website Design

SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.

Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.

What We Delivered

  • Custom high-end website design
  • Mobile-first, fully responsive development
  • SEO-ready structure
  • Conversion-optimized inquiry integration

The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.

This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.

The Whitewood Barn

We partner with venues that offer unique and memorable experiences. Our collaboration with The Whitewood Barn, a premier wedding and event space nestled in the heart of Alberta, exemplifies this commitment.

The Whitewood Barn

  • Website Design & Development: We developed a modern, responsive website that captures the rustic elegance of The Whitewood Barn. The site showcases their stunning 40-acre property, featuring a 2,400-square-foot barn, outdoor ceremony spaces, and a clear-roofed Ramada, providing visitors with a comprehensive view of the venue’s offerings.

  • Website Hosting & Maintenance: To ensure optimal performance and security, we provide reliable hosting services and ongoing website maintenance, allowing The Whitewood Barn team to focus on creating unforgettable events.

A Personal Connection

This project holds special significance for us. In July 2024, our CEO, Kelly Eros, and CFO, Brittany Eros, celebrated their own wedding at The Whitewood Barn, embracing a medieval-themed ceremony that perfectly complemented the venue’s enchanting ambiance. Their firsthand experience underscores our genuine appreciation for the venue’s charm and the exceptional service provided by owner Chris Ricke and her team.

Shield Fire Protection

Working with Shield Fire Protection was a truly rewarding experience. From day one, owner Bill Hansen and Service & Inspection Manager Dan Litrop brought a clear, focused vision to the table. They knew exactly what their website needed to accomplish: communicate professionalism, reinforce trust, and reflect the technical expertise that defines their fire protection services across Alberta.

At Alchemy Imageworks, our role was to translate that vision into a modern, high-performance website that not only looked exceptional but also supported Shield’s credibility and operational goals. We developed a clean, structured, and fully responsive website that showcases their services with clarity, authority, and immediate accessibility. Every component — from page layout and navigation to copy structure and visual hierarchy — was crafted to support both user trust and business growth.

Beyond the build itself, we now provide secure web hosting and ongoing site maintenance, ensuring the Shield Fire Protection website remains protected, fast, stable, and up-to-date year-round. With cyberthreats evolving and online expectations rising, maintaining their digital foundation with enterprise-grade hosting, proactive updates, real-time monitoring, and regular security hardening is essential. Bill and Dan can stay focused on their clients, knowing their online presence is fully managed behind the scenes.

Working with Shield Fire Protection was a win from start to finish — collaborative, efficient, and driven by a shared commitment to quality. We’re proud to support their brand with a website that reflects the strength and reliability of the services they provide throughout Alberta.

Sonamu Energy

We’re excited to highlight our recent work with Sonamu Energy, an emerging leader in Alberta’s evolving energy landscape. Their team approached us with a clear goal: create a digital presence that could speak confidently to the public while also delivering the depth and clarity required to engage potential investors. The result is a modern, data-driven website that communicates innovation, capability, and strategic vision.

Working closely with Sonamu’s leadership, we developed a beautifully branded site that blends clean public-facing design with investor-focused materials, including custom charts, specialized graphics, and detailed data visualizations. These elements work together to transform complex information into clear, compelling insights that support Sonamu’s conversations in both the marketplace and the boardroom.

Beyond design and content, we provided the essential technical infrastructure their growing business needs — including full domain migration, advanced SEO, secure hosting, and ongoing maintenance. The final product is a professional, high-performance website built to scale with Sonamu Energy’s growth and long-term ambitions.