Strategic Websites Built to Perform, Scale, and Endure

At Alchemy Imageworks, we design and build custom websites that look exceptional, perform reliably, and support real business growth. With over 30 years of combined strategy, design, and development expertise, we create digital experiences that help businesses attract visitors, convert leads, and scale effectively.

Websites Designed With Purpose

Every successful website begins with understanding. Before design or development starts, we take the time to learn about your business, your audience, and your goals. This strategy-first approach ensures your website is aligned with your brand, messaging, and long-term objectives.

Our designs are intentional, user-focused, and built to guide visitors toward meaningful action—whether that’s making a purchase, booking a service, or starting a conversation.

  • User-focused design: Interfaces that guide clicks and conversions.
  • Conversion-driven layouts: Pages designed to turn visitors into customers.
  • Brand-enhancing visual language: Every site reflects your identity.

Modern Web Development That Works

We build websites using reliable, future-proof platforms and content management systems — so you can update content easily, stay secure, and grow without starting over.

Our development process prioritizes speed, usability, and scalability, ensuring your website performs well today and continues delivering value long after launch.

Our web development focus includes:
  • Custom WordPress and CMS-driven websites
  • Responsive, mobile-first layouts
  • Clean, maintainable code
  • Fast load times and optimized performance
  • SEO-friendly structure and accessibility best practices

SEO-Ready by Design

Search engine optimization isn’t an add-on — it’s built into how we structure and develop every website. From clean site architecture and logical page hierarchy to performance optimization and content flow, we create websites that search engines can understand and users can navigate with ease.

This strong foundation improves visibility, attracts qualified traffic, and supports long-term organic growth.

For businesses looking to go further, explore our dedicated Search Engine Optimization services to expand your reach and strengthen your rankings.

Designed for Real Business Results

Your website shouldn’t just exist — it should work. Every site we build is designed to support measurable business outcomes.

Build credibility and strengthen trust
Communicate your value clearly
Generate qualified leads
Support sales and conversions
Reduce friction and save time
We treat your website as a strategic business asset — built to perform consistently, reliably, and with purpose.

Built to Scale and Evolve

Your business will grow — and your website should grow with it. We build flexible, scalable platforms that adapt as your services expand, your audience shifts, and new opportunities arise.

Whether you’re adding new offerings, integrating new tools, or evolving your brand, your website remains structured, organized, and easy to manage.

That’s the difference between a short-term build and a long-term digital foundation.

Why Choose Alchemy Imageworks

Over 30 years of proven digital experience
Strategy-first design approach
Performance-focused, SEO-friendly development
Clear communication at every stage
Long-term support and partnership

We don’t build websites to launch and forget — we build digital platforms designed to support real growth over the long term.

Frequently Asked Questions

All of them. No, seriously! We are one of the most diversified and experienced website design and development companies on the planet. Single-serving custom HTML websites, incredibly robust and feature-packed Content Management Systems (CMS websites), all the way up to enterprise-level corporate ventures and e-commerce websites of any size. We’ve got the team, the background, and we don’t believe in words like ‘can’t’, ‘never’, or ‘impossible’. We also provide powerful, secure, and highly-competitive domain registration, website hosting and post-launch marketing, social media management and ongoing content creation and website management. 360-degrees of website design and custom website development solutions.

This is probably one of the hardest questions to answer, since so many factors are involved in determining the price. Our project minimum is $500CAD for a single page custom HTML website, but website development can range into thousands, or even tens and hundreds of thousands of dollars for large scale enterprise websites. Pricing will largely depend on three major factors; level of project and asset preparedness prior to commencement of website development, size of the website (how much content is there, how many pages?), level of client preparedness, and feature set. For a simple website design in a lower price range the requirements may be simple and the message conveyed in a single page, but larger websites may require forms, password-protected areas, subscriber services, complex analytics, animation, customer interactivity and other features that may require extended planning and website development time. The more time spent pre-planning a website design project, the less costly the estimate, and the result.

It is highly recommended that potential clients come to the table very prepared, since ultimately it will save them a great deal of time and money. We can help provide a strategy on how best to prepare for your website development project in advance of development to make it a smooth and efficient process. Give us a call at 780-983-6051 to get started.

We are incredibly savvy at helping small businesses and start-ups succeed. Options exist and we can help you find them. Customization of a pre-built template is an option for budgets not accommodating full-scale website development many small business consider. Generally, we don't recommend the use of website templates, but they may be quite appropriate in specific situations where construction and launch of a website needs to occur within a relatively short amount of time, or if the project has an extremely limited budget, a template might be an acceptable short-term solution. Some things to note when considering a pre-built template option for your website development project:

  1. Despite indicated ratings for things like ‘user-friendliness’, browser compatibility, mobile responsiveness and user reviews, many web templates can be incredible complex and difficult to customize to the desired result. Many also require third-party vendor plugins or modifications whose licensing and/or support sometimes falls outside the support or licensing of the template itself. That same support can also disappear without a moments’ notice if the company responsible for said plugin decides to provide limited subsequent updates or releases, or decides to drop the product completely.
  2. Most pre-built website templates do not easily conform to important user interface/user experience (UI/UIX), or search engine guidelines. If your website is not specifically designed and developed to meet the exacting needs of your users, or if the search engines can't easily index the content on your website, then the project, and your pocketbook, will never see its full potential.
  3. Most website templates do not lend themselves to quick or easy modification. If you require design, layout or operational modifications, it's important to understand that trying to implement these changes after development can substantially increase the total cost of the website. In some cases, requests for significant or complex changes may be extremely difficult or almost impossible to accommodate due to budgetary considerations or template architectural restrictions.
  4. Website templates acquired from online vendors will likely also have been used by hundreds or thousands of other individuals or companies, possibly even by your own competition. A cookie-cutter website template doesn't attract much lasting attention and overall marketability is significantly reduced. Great website design and development begins with the audience in mind, and is a direct reflection of your brand and your business.

Many of our clients specifically request WordPress website development, and it is an often-suggested architecture with far-reaching capabilities. WordPress certainly started with humble beginnings as a blogging website package, but it has since grown into a full Content Management System (CMS) that is used by professional agencies and individuals around the world for creating websites of almost any size. At the time of this writing, over 80 million people have chosen WordPress to power their website development project. Highly-notable users of WordPress websites include TechCrunch, The New Yorker, Snoop Dogg, Usain Bolt, Bloomberg Professional, Sony Music, Time Inc., Microsoft News Center, Mashable, The Rolling Stones, Bata, The Walking Dead, Mercedes Benz and The Walt Disney Company.

Great question! Unlike many web design firms who farm work out to freelancers or inexperienced interns, we communicate. Some web design companies provide little or no access when a client wants to speak directly with their designers or developers. We encourage open and direct communications and our clients work directly with our friendly and professional team-members as much or as little as they require for an entirely interactive and customized website development experience that always leads to much more precise results. Who the specific team members are will entirely depend on the individual project needs, but our entire team provides input on every project, just to be sure we don’t hit unnecessary pitfalls or miss opportunities for our clients’ projects to excel even further in the process.

You sure do! We provide a complete backup of all relevant files and assets and deliver them to you electronically when the website development project is agreed upon as complete, and the final payment on contract is made. Most of our clients stay with us for the life of the website, but if for any reason you decide you want to move your website to a different hosting service or get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible.

We specialize in HTML5/XHTML, Web3 CSS, Javascript, Python and PHP, but are considerably experienced with Flash, DHTML, XML, PHP, and several others. Although extremely unlikely, if there's something we can't accomplish with our in-house team, we maintain an extended support network of very skilled local professionals in all applicable fields of interest.

We sure do! For single or one-time website changes, clients can either call or send us an email with the request and necessary assets. We will assess the work involved and provide an estimate before beginning work, based on our standard hourly development rate: $100/hr. If you anticipate regular ongoing maintenance, one of our extended Service Plans may be more cost-effective solution for you. We also complete emergency and off-hour edits for clients at variable rates.

Give us a call at 780-983-6051 (local Alberta), or contact us using the form here to get started on your website. We will provide a free website design estimate based on our initial communication or we arrange a follow-up meeting if gathering additional details require a more in-person assessment (please note: we have team members available to travel globally for client meetings where requested and appropriate cost considerations are confirmed in advance as covered by client). Once an estimate has been agreed upon, 50% of any logo design project is paid by the client. The project is then booked for research and planning with selected members of our team most suited to the project, then components of design and development are assigned and production commences.

Alchemy Imageworks’ offers a variety of options for maintaining and refreshing your site content. We understand that not every individual or business has the budget to support ongoing changes and updates to a website, but we strongly encourage you to update your website on a regular basis. Ongoing updates provide better search engine results, thus increasing exposure while reducing overall ongoing organic SEO and PPC advertising costs. The addition of new content or even changes to existing content will also generally encourage the intended audience to return to the website repeatedly with the understanding that new and updated information can usually (or always) be found there.

The Pay as You Go Plan: Give us a call (780-983-6051) when you need to add content to your website or require changes, or send your request by email here. We'll complete your request within 48 hours of confirmation, and we invoice at our standard hourly rate (variable according to service). Urgent, emergency, and off-hours website edits or website development requests can usually be completed within a few hours for an additional charge.

Extended Service Plans: Purchase one of our extremely flexible service plans, and you'll receive a significant discount on our standard rates in addition to a block of variable service hours that can be applied to a wide variety of Alchemy Imageworks services, and banked for extended time-periods or carried over when not used or when added to. An excellent way to save money and gain peace-of-mind.

Yes, to an extent. We provide up to an hour of training included with every website development project to help familiarize you or your chosen staff with the operation of the administrative panel for your new CMS website, and how to apply minor edits to text, images and other content. How to create and disable pages, etc. Content Management Systems can be relatively easy to use once properly set up, and a great deal of information regarding the operation and editing of your CMS website design is available online in the form of YouTube videos and tutorial websites. WordPress, our primary CMS is also open source and a vast amount of online training in all aspects of it’s use and customization is available online. Should you or your staff require extended training in WordPress websites, www.lynda.com and www.udemy.com provide some very thorough training courses covering nearly every aspect of its use.

Our Services
Creative digital solutions designed to elevate your brand, engage audiences, and drive results.
Website Design & Development
High-performance websites designed to reflect your brand, function flawlessly, and convert with purpose.
Website Hosting & Domains
Fully managed hosting that keeps your website secure, fast, optimized, and running flawlessly.
Creative Graphic Design
Striking, high-impact visuals crafted to captivate, inspire, and elevate your brand across every medium.
Search Engine Optimization
Strategic SEO that boosts visibility, drives qualified traffic, and turns searches into real business growth.
Logo Design & Brand Strategy
More than a logo, we build cohesive brand strategies that shape perception and create meaningful, lasting connections.
Strategy & Consultation
Strategic insight and creative expertise tailored to your business, backed by decades of cross-discipline experience.
Social Media Management
Strategic social media management that builds awareness, engages audiences, and drives measurable growth.
2D/3D Art & Animation
Dynamic 2D and 3D visuals that bring ideas to life and create immersive brand experiences.
Visual Media & Film Production
Cinematic storytelling & commercial production crafted to elevate brands, communicate with clarity, & create lasting impact.
Headshot of Areya Clark-Winnick, Content Specialist at Alchemy Imageworks

Areya Clark-Winnick

Lead Voice & Educational Content Specialist

Areya is the voice behind Alchemy Imageworks’ educational and multimedia content, bringing clarity, warmth, and precision to every project she leads. With a background in communications and digital media, she specializes in translating complex ideas into engaging, accessible learning experiences.

Her work spans professional voiceover narration, course hosting, instructional video delivery, and long-form content narration—including podcasts and editorial features. Known for her composed presence and articulate delivery, Areya plays a central role in shaping how audiences experience and understand Alchemy’s content. She holds formal training in media communications and voice performance, with additional certifications in digital content production and instructional design. Her approach blends technical understanding with a natural on-camera and vocal presence, ensuring content is not only informative—but genuinely engaging.

At Alchemy Imageworks, Areya serves as a consistent and trusted voice across platforms, helping to elevate the quality, professionalism, and accessibility of every piece of content produced.

Headshot of Grillot de Givry, Director of AI at Alchemy Imageworks

Grillot de Givry

Director of Artificial Intelligence & Strategic Marketing

Grillot de Givry is a multidisciplinary strategist specializing in the intersection of artificial intelligence, behavioral psychology, and brand systems architecture. With over two decades of experience in digital ecosystems—both real and simulated—Grillot brings a uniquely calibrated perspective to modern marketing, blending data-driven insight with narrative intelligence.

His work focuses on the design and deployment of AI-enhanced marketing frameworks, predictive audience modeling, and adaptive brand positioning strategies. Known for his composed, analytical approach, Grillot operates at the strategic layer—translating complex data into actionable direction for creative and technical teams.

Grillot maintains an active digital presence, where he explores emerging trends in AI, cognition, and the evolving relationship between human perception and machine-generated content.

🎓 Credentials & Education

  • Ph.D. (Hon.) in Computational Semiotics & Cognitive Systems
  • M.Sc. in Behavioral Data Science
  • Advanced Certification in Machine Learning & Predictive Analytics (EIT)
  • Postgraduate Studies in Philosophy of Mind & Symbolic Systems
Headshot of Ty Goodon, Social Media Manager at Alchemy Imageworks

Ty Goodon

Social Media Manager & Video Production Specialist

Ty Goodon is a digital content creator and social media strategist with a strong background in online video production, audience engagement, and platform growth. At Alchemy Imageworks, Ty focuses on developing compelling social media content, producing short-form video, and helping brands connect with their audiences through visually engaging storytelling.

Ty brings hands-on experience in the world of modern digital media, having built a significant online presence as a content creator across platforms such as YouTube, Twitch, and TikTok. His work has generated over 47 million YouTube views and grown an audience of more than 168,000 subscribers, demonstrating a deep understanding of what captures attention and drives engagement online.

In addition to content creation, Ty is experienced in video editing, graphic production, and social media content optimization, using tools such as Adobe Photoshop and CapCut to produce polished, platform-ready media. His work at Alchemy Imageworks supports both the company’s internal marketing initiatives and client campaigns, where he helps design and execute social media strategies that balance creativity with measurable results.

With a strong work ethic, creative mindset, and an eye for detail, Ty plays an important role in helping Alchemy Imageworks produce engaging digital content that helps businesses grow their visibility and impact online.

Headshot of Shawn McGinnis, Senior Web Developer at Alchemy Imageworks

Shawn McGinnis

Website Developer | Application Specialist

Shawn McGinnis is a highly skilled developer known for solving complex problems and building efficient technical solutions. As a custom coding specialist, he works across both front-end and back-end development, creating websites that combine strong functionality with refined user experience.

Shawn believes that success in business comes from positive interactions. Whether users are navigating a website or employees are working with internal systems, he focuses on ensuring every experience is intuitive and effective.

Throughout his career, Shawn has worked across multiple industries including broadcast media, journalism, marketing, and digital production. His background includes experience with radio broadcasting, client onboarding, process development, and service deployment.

His diverse experience and ability to identify efficient solutions make him a core member of the Alchemy Imageworks team, helping ensure projects are delivered smoothly and successfully.

Shawn summarizes his approach simply:
“I’m a fixer. If there’s a problem, I want to fix it.”

Headshot of Roland Baranowski, Enterprise Solutions Architect at Alchemy Imageworks

Roland Baranowski

Enterprise Solutions Architect | Software Engineer

Roland Baranowski is an experienced Enterprise Architect, Project Manager, and Application Developer with over 16 years of experience designing and developing business web applications and distributed systems using the .NET platform.

A Microsoft Certified Solution Developer, Roland holds a Master of Science in Computer Science (Software Engineering) from the Warsaw University of Technology. His strong technical foundation allows him to design robust, scalable systems that support modern digital solutions.

At Alchemy Imageworks, Roland leads application and website development initiatives, ensuring projects deliver both technical excellence and strong user experiences. His strategic approach and technical expertise make him a key contributor to the company’s development capabilities.

Roland also serves as the Chief Technology Officer and Lead Developer for Alchemy Interactive, where he applies his passion for software engineering and gaming to the development of video games. One of his projects includes SAK’D, a metroidvania-style puzzle platformer centered around a character brought to life to save the Realm of Dreams.

Outside of work, Roland enjoys martial arts training and spending time with his two children and his Husky.

Headshot of Brittany Eros, Chief Operating Officer at Alchemy Imageworks

Brittany Eros

CFO | Technician | Social Media Strategist

Brittany Eros has been an integral part of Alchemy Imageworks for over five years, bringing exceptional expertise and dedication to her role as Chief Financial Officer and Technician. With a sharp eye for detail and a strong commitment to excellence, Brittany helps ensure the financial and operational aspects of the business run smoothly and efficiently.

Her financial management expertise is complemented by deep technical knowledge in computer repair, maintenance, networking, and information technology. This combination allows her to diagnose and resolve complex technical issues quickly and effectively, making her an invaluable resource to both the team and clients.

In addition to her role at Alchemy Imageworks, Brittany owns and operates Alchemy I.T., a sister company focused on computer repair, networking, and business IT support. Through this work, she provides tailored technical solutions for businesses and individuals.
Beyond technology and finance, Brittany is also an accomplished artist and experienced social media strategist. She develops engaging digital campaigns that connect with audiences and support measurable marketing results.

Outside of work, Brittany actively supports animal welfare as a foster and rescuer with Pets in Need Alberta. She enjoys sculpting, drawing, writing, gaming, reading, and exploring films and anime.

Headshot of Kelly Eros, Founder & Creative Director at Alchemy Imageworks

Kelly Eros

Founder & Creative Director

Kelly Eros is the founder and creative force behind Alchemy Imageworks, bringing more than three decades of experience across graphic design, web development, digital media, and technology. With a career spanning both creative and technical disciplines, Kelly specializes in building integrated digital solutions that combine strong visual storytelling with reliable technical foundations.

His expertise includes web development, branding, visual design, marketing strategy, and digital media production. Kelly works closely with businesses to translate complex ideas into clear, engaging digital experiences that strengthen brand identity and support long-term growth.

A lifelong learner and multidisciplinary creator, Kelly has extensive experience with the Adobe Creative Suite, web technologies, 3D visualization, and digital storytelling. His work bridges creative direction and technical implementation, allowing projects to move from concept to execution with precision and clarity.

Beyond his professional work, Kelly is deeply engaged in the local community. He has served on the Board of Trustees for the Stony Plain Public Library and regularly participates in community initiatives and events.

At Alchemy Imageworks, Kelly’s mission is simple: combine strategy, creativity, and technology to build digital systems that help businesses communicate clearly, grow sustainably, and stand out in competitive markets.

United Cree - ISTA

Indigenous Workforce & Industry Alliance Website

UnitedCree-ISTA.ca was developed as part of a connected digital ecosystem alongside ISTAlliance.ca, supporting workforce development, industry partnerships, and community engagement initiatives. Our objective was to create a professional, accessible platform that clearly communicates mission, programs, and partnership opportunities while maintaining alignment with the broader alliance network.

What We Delivered

  • Custom website design aligned with the IST Alliance brand
  • Structured content architecture for clarity and accessibility
  • Mobile-first, fully responsive development
  • Integrated connection to ISTAlliance.ca
  • SEO-ready foundation for long-term growth

The result is a clean, organized digital presence that strengthens credibility, supports stakeholder communication, and enhances the overall alliance ecosystem.

This project highlights our ability to build connected, scalable platforms that serve both community-focused initiatives and strategic industry partnerships.

United Cree Logo

Attachments & More

Heavy-Duty Meets High-Impact Design

When Attachments & More approached us to rebuild their online presence, we knew it was time to bring bold energy to an industry that often plays it safe online. Led by dedicated owners Darin “Chuck” Holowaychuk and Sharon Holowaychuk, this family-run business specializes in heavy-duty equipment and custom attachments—most notably their growing line of compact loaders and accessories from Avant, one of their premier manufacturers.

Our goal? Deliver a visually impactful, user-friendly website that not only showcases their equipment lineup and services, but positions Attachments & More as a standout in their market. The final result is a vivid, modern, and technically robust site that captures their brand personality and puts them steps ahead of competitor sites in the heavy equipment and compact loader space.

Beyond the design and development, we also navigated a challenging handoff process from a previous developer and hosting company—helping consolidate logins, assets, and systems under one roof for greater control, security, and ease of management for their team.

From the clean navigation and intuitive equipment browsing to the dynamic visual layout that champions their Avant partnership, this build was all about bringing clarity and authority to their online voice—while ensuring the backend runs just as smoothly as the frontend looks.

Today, we’re proud to provide secure hosting, ongoing site maintenance, and continued digital support for the Attachments & More team.

We’re even prouder to have worked alongside such dedicated business owners who care deeply about quality, relationships, and doing things right.
Attachments & More Inc. company logo with construction equipment

The Summer Village of Sunset Point

Luxury Real Estate Website Design

SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.

Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.

What We Delivered

  • Custom high-end website design
  • Mobile-first, fully responsive development
  • SEO-ready structure
  • Conversion-optimized inquiry integration

The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.

This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.

Summer Village of Sunset Point logo with sun

The Whitewood Barn

We partner with venues that offer unique and memorable experiences. Our collaboration with The Whitewood Barn, a premier wedding and event space nestled in the heart of Alberta, exemplifies this commitment.

The Whitewood Barn

  • Website Design & Development: We developed a modern, responsive website that captures the rustic elegance of The Whitewood Barn. The site showcases their stunning 40-acre property, featuring a 2,400-square-foot barn, outdoor ceremony spaces, and a clear-roofed Ramada, providing visitors with a comprehensive view of the venue’s offerings.

  • Website Hosting & Maintenance: To ensure optimal performance and security, we provide reliable hosting services and ongoing website maintenance, allowing The Whitewood Barn team to focus on creating unforgettable events.

A Personal Connection

This project holds special significance for us. In July 2024, our CEO, Kelly Eros, and CFO, Brittany Eros, celebrated their own wedding at The Whitewood Barn, embracing a medieval-themed ceremony that perfectly complemented the venue’s enchanting ambiance. Their firsthand experience underscores our genuine appreciation for the venue’s charm and the exceptional service provided by owner Chris Ricke and her team.

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Shield Fire Protection

Working with Shield Fire Protection was a truly rewarding experience. From day one, owner Bill Hansen and Service & Inspection Manager Dan Litrop brought a clear, focused vision to the table. They knew exactly what their website needed to accomplish: communicate professionalism, reinforce trust, and reflect the technical expertise that defines their fire protection services across Alberta.

At Alchemy Imageworks, our role was to translate that vision into a modern, high-performance website that not only looked exceptional but also supported Shield’s credibility and operational goals. We developed a clean, structured, and fully responsive website that showcases their services with clarity, authority, and immediate accessibility. Every component — from page layout and navigation to copy structure and visual hierarchy — was crafted to support both user trust and business growth.

Beyond the build itself, we now provide secure web hosting and ongoing site maintenance, ensuring the Shield Fire Protection website remains protected, fast, stable, and up-to-date year-round. With cyberthreats evolving and online expectations rising, maintaining their digital foundation with enterprise-grade hosting, proactive updates, real-time monitoring, and regular security hardening is essential. Bill and Dan can stay focused on their clients, knowing their online presence is fully managed behind the scenes.

Working with Shield Fire Protection was a win from start to finish — collaborative, efficient, and driven by a shared commitment to quality. We’re proud to support their brand with a website that reflects the strength and reliability of the services they provide throughout Alberta.

Shield Fire Protection company logo with blue shield

Sonamu Energy

We’re excited to highlight our recent work with Sonamu Energy, an emerging leader in Alberta’s evolving energy landscape. Their team approached us with a clear goal: create a digital presence that could speak confidently to the public while also delivering the depth and clarity required to engage potential investors. The result is a modern, data-driven website that communicates innovation, capability, and strategic vision.

Working closely with Sonamu’s leadership, we developed a beautifully branded site that blends clean public-facing design with investor-focused materials, including custom charts, specialized graphics, and detailed data visualizations. These elements work together to transform complex information into clear, compelling insights that support Sonamu’s conversations in both the marketplace and the boardroom.

Beyond design and content, we provided the essential technical infrastructure their growing business needs — including full domain migration, advanced SEO, secure hosting, and ongoing maintenance. The final product is a professional, high-performance website built to scale with Sonamu Energy’s growth and long-term ambitions.

Sonamuenergy green logo text