Our Team

The creative, technical, and strategic professionals who bring clarity, craft, and execution to every Alchemy Imageworks project. Behind every website, brand system, animation, and campaign is a team of specialists working collaboratively to deliver thoughtful, high-performing results.

Leadership & Studio Overview

Alchemy Imageworks is led by a team of experienced professionals with deep backgrounds in design, development, digital strategy, and creative production. Our studio is built on the belief that exceptional work happens when creative vision and technical execution operate together — with clarity, discipline, and shared purpose. We are a boutique team with agency-level capability, bringing together specialists across branding, web development, animation, SEO, and visual media. Every project benefits from collaborative insight, direct communication, and a level of care that only a focused, hands-on studio can provide.

Our clients work with real people, real expertise, and a team invested in long-term outcomes — not transactional deliverables.

Kelly Eros

Founder & Creative Director
Strategic Web Architect & Visual Media Producer

Brittany Eros

Chief Operating Officer
Finance & Client Strategy

Shawn McGinnis

Senior Web Developer
Application & Systems Specialist

Frank Priego

Web Developer
Front-End & Performance Specialist

Roland Baranowski

Enterprise Solutions Architect
Lead Software Engineer

Alejandro “Grenias” Aguirre

Art Director & Lead Animator
3D Visualization & Creative Production

How We Work Together

Alchemy Imageworks operates as an integrated studio — where strategy, design, development, and production are aligned from the beginning of every project. Rather than handing work off between disconnected departments, our specialists collaborate closely throughout the process. This ensures that creative decisions support technical performance, messaging remains consistent across platforms, and every deliverable contributes to a clear business outcome.

The result is a streamlined experience for our clients: fewer gaps, stronger execution, and work that feels cohesive from concept to completion.

Our Extended Creative Network

While Alchemy Imageworks is built around a focused in-house core team, we also collaborate with a trusted network of seasoned creative and technical professionals as projects require. This allows us to scale production intelligently — bringing in specialized directors, cinematographers, sound designers, developers, and industry contractors when the scope demands it, while maintaining consistent creative direction and quality control throughout.

Our clients benefit from the agility of a boutique studio, supported by the depth and capability of an extended professional network.

All collaborators are carefully vetted, experienced professionals — primarily based in Alberta and Western Canada — and managed directly under Alchemy’s creative direction and quality standards.

Let’s Build Something Meaningful Together

Behind every successful project is a team that listens carefully, thinks strategically, and executes with craft and precision.

Whether you’re planning a new website, refining your brand, developing visual media, or building a stronger digital foundation, Alchemy Imageworks is ready to collaborate with you from the first conversation to final delivery.

Our Services
Creative digital solutions designed to elevate your brand, engage audiences, and drive results.
Website Design & Development
High-performance websites designed to reflect your brand, function flawlessly, and convert with purpose.
Website Hosting & Domains
Fully managed hosting that keeps your website secure, fast, optimized, and running flawlessly.
Creative Graphic Design
Striking, high-impact visuals crafted to captivate, inspire, and elevate your brand across every medium.
Search Engine Optimization
Strategic SEO that boosts visibility, drives qualified traffic, and turns searches into real business growth.
Logo Design & Brand Strategy
More than a logo, we build cohesive brand strategies that shape perception and create meaningful, lasting connections.
Strategy & Consultation
Strategic insight and creative expertise tailored to your business, backed by decades of cross-discipline experience.
Social Media Management
Strategic social media management that builds awareness, engages audiences, and drives measurable growth.
2D/3D Art & Animation
Dynamic 2D and 3D visuals that bring ideas to life and create immersive brand experiences.
Visual Media & Film Production
Cinematic storytelling & commercial production crafted to elevate brands, communicate with clarity, & create lasting impact.

United Cree - ISTA

Indigenous Workforce & Industry Alliance Website

UnitedCree-ISTA.ca was developed as part of a connected digital ecosystem alongside ISTAlliance.ca, supporting workforce development, industry partnerships, and community engagement initiatives. Our objective was to create a professional, accessible platform that clearly communicates mission, programs, and partnership opportunities while maintaining alignment with the broader alliance network.

What We Delivered

  • Custom website design aligned with the IST Alliance brand
  • Structured content architecture for clarity and accessibility
  • Mobile-first, fully responsive development
  • Integrated connection to ISTAlliance.ca
  • SEO-ready foundation for long-term growth

The result is a clean, organized digital presence that strengthens credibility, supports stakeholder communication, and enhances the overall alliance ecosystem.

This project highlights our ability to build connected, scalable platforms that serve both community-focused initiatives and strategic industry partnerships.

Attachments & More

Heavy-Duty Meets High-Impact Design

When Attachments & More approached us to rebuild their online presence, we knew it was time to bring bold energy to an industry that often plays it safe online. Led by dedicated owners Darin “Chuck” Holowaychuk and Sharon Holowaychuk, this family-run business specializes in heavy-duty equipment and custom attachments—most notably their growing line of compact loaders and accessories from Avant, one of their premier manufacturers.

Our goal? Deliver a visually impactful, user-friendly website that not only showcases their equipment lineup and services, but positions Attachments & More as a standout in their market. The final result is a vivid, modern, and technically robust site that captures their brand personality and puts them steps ahead of competitor sites in the heavy equipment and compact loader space.

Beyond the design and development, we also navigated a challenging handoff process from a previous developer and hosting company—helping consolidate logins, assets, and systems under one roof for greater control, security, and ease of management for their team.

From the clean navigation and intuitive equipment browsing to the dynamic visual layout that champions their Avant partnership, this build was all about bringing clarity and authority to their online voice—while ensuring the backend runs just as smoothly as the frontend looks.

Today, we’re proud to provide secure hosting, ongoing site maintenance, and continued digital support for the Attachments & More team.

We’re even prouder to have worked alongside such dedicated business owners who care deeply about quality, relationships, and doing things right.

The Summer Village of Sunset Point

Luxury Real Estate Website Design

SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.

Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.

What We Delivered

  • Custom high-end website design
  • Mobile-first, fully responsive development
  • SEO-ready structure
  • Conversion-optimized inquiry integration

The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.

This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.

The Whitewood Barn

We partner with venues that offer unique and memorable experiences. Our collaboration with The Whitewood Barn, a premier wedding and event space nestled in the heart of Alberta, exemplifies this commitment.

The Whitewood Barn

  • Website Design & Development: We developed a modern, responsive website that captures the rustic elegance of The Whitewood Barn. The site showcases their stunning 40-acre property, featuring a 2,400-square-foot barn, outdoor ceremony spaces, and a clear-roofed Ramada, providing visitors with a comprehensive view of the venue’s offerings.

  • Website Hosting & Maintenance: To ensure optimal performance and security, we provide reliable hosting services and ongoing website maintenance, allowing The Whitewood Barn team to focus on creating unforgettable events.

A Personal Connection

This project holds special significance for us. In July 2024, our CEO, Kelly Eros, and CFO, Brittany Eros, celebrated their own wedding at The Whitewood Barn, embracing a medieval-themed ceremony that perfectly complemented the venue’s enchanting ambiance. Their firsthand experience underscores our genuine appreciation for the venue’s charm and the exceptional service provided by owner Chris Ricke and her team.

Shield Fire Protection

Working with Shield Fire Protection was a truly rewarding experience. From day one, owner Bill Hansen and Service & Inspection Manager Dan Litrop brought a clear, focused vision to the table. They knew exactly what their website needed to accomplish: communicate professionalism, reinforce trust, and reflect the technical expertise that defines their fire protection services across Alberta.

At Alchemy Imageworks, our role was to translate that vision into a modern, high-performance website that not only looked exceptional but also supported Shield’s credibility and operational goals. We developed a clean, structured, and fully responsive website that showcases their services with clarity, authority, and immediate accessibility. Every component — from page layout and navigation to copy structure and visual hierarchy — was crafted to support both user trust and business growth.

Beyond the build itself, we now provide secure web hosting and ongoing site maintenance, ensuring the Shield Fire Protection website remains protected, fast, stable, and up-to-date year-round. With cyberthreats evolving and online expectations rising, maintaining their digital foundation with enterprise-grade hosting, proactive updates, real-time monitoring, and regular security hardening is essential. Bill and Dan can stay focused on their clients, knowing their online presence is fully managed behind the scenes.

Working with Shield Fire Protection was a win from start to finish — collaborative, efficient, and driven by a shared commitment to quality. We’re proud to support their brand with a website that reflects the strength and reliability of the services they provide throughout Alberta.

Sonamu Energy

We’re excited to highlight our recent work with Sonamu Energy, an emerging leader in Alberta’s evolving energy landscape. Their team approached us with a clear goal: create a digital presence that could speak confidently to the public while also delivering the depth and clarity required to engage potential investors. The result is a modern, data-driven website that communicates innovation, capability, and strategic vision.

Working closely with Sonamu’s leadership, we developed a beautifully branded site that blends clean public-facing design with investor-focused materials, including custom charts, specialized graphics, and detailed data visualizations. These elements work together to transform complex information into clear, compelling insights that support Sonamu’s conversations in both the marketplace and the boardroom.

Beyond design and content, we provided the essential technical infrastructure their growing business needs — including full domain migration, advanced SEO, secure hosting, and ongoing maintenance. The final product is a professional, high-performance website built to scale with Sonamu Energy’s growth and long-term ambitions.