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It's All About Content Creation
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Making Your Website Work: It’s All About Content

If you are any one of thousands of business website owners who are experiencing difficulties seeing tangible and quantifiable results from your website, then hopefully this article will help ease some of the disconnect between the idea of simply owning a website and the practical application of making a website work for you and your business.

One of the major hurdles in the website design and development industries is expectation versus result. Many business owners make the assumption that when a new website is put up on the internet, that all of a sudden the customers are going to just start flooding down the pipe, or that their new website is going to advertise itself simply by existing on the internet. Even for the better website-educated, experienced or well-researched website owners may not be getting the full breadth of power and potential from their website investment that they could be.Read more

Cost Of Professional Website Design Image
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Website Production; The Price of Professionalism

The process of professional website design & development is often a misleading concept, especially for small business owners and start-ups who can often be deceived by flashy online promises of the ‘website on the cheap’, the $500 business website…or they start the interview with the oft-spoken line “we just want something really basic”, which invariably translates as ‘we want to spend as little as possible with the expectation that our project or business will get incredibly professional and marketable results.”

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Logo Design
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Logo Design & Branding

The relatively recent influx of cheap logo design companies like Fiverr has unfortunately resulted in clients who expect to pay almost nothing for a logo. To the new and uninitiated client, the remarkable gap between a $5 logo design and a $1000 logo design may be confusing, and many clients respond to the confusion with questions like, “Why should I pay so much for a professional designer to create my logo when so many other options are available for less?”

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Search Engine Optimization
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Search Engine Optimization

Probably the largest issue in website optimization is the misconceptions that surround it. Many business owners believe that SEO is completely focused on using the right keywords or key phrases, building large collections of links, or purchasing first-page rank spots using Google® AdWords™. Those particular business owners couldn’t be farther from the truth. SEO has evolved.
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Zombie Websites
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Zombie Websites

Many people get confused as to why they’ve paid hundreds or thousands of dollars for a website but still don’t come up on Googles first page after several months or years of ownership. There is also a great deal of confusion surrounding Search Engine Optimization (SEO), how it works and why some businesses continue to pay out ridiculous amounts of money on AdWords advertising just to keep their website at the top of Google.
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