Website & Digital Marketing Audit

Your website, search presence, and social media reviewed by hand, explained in plain English, and organized into a prioritized plan for what to fix first.

The Problem

You already suspect something isn’t working.

Maybe the phone rings less than it used to. Maybe you’re outranked by a competitor you know you do better work than. Maybe you haven’t looked at your own website in three years and you’re a little afraid to.

Here’s the thing most business owners run into: you can find a hundred free tools that will spit out a report full of numbers. Core Web Vitals. Domain authority. Crawl depth. None of them tell you what any of it means, or what to actually do on Monday morning.

That’s the gap we fill. We don’t hand you metrics. We tell you what your online presence is saying about your business to the people trying to decide whether to hire you — and then we tell you what we’d fix first, and why.

What We Look At

Three parts, because your customers don’t experience them separately.

Somebody hears your name, searches for you, lands on your site, then checks whether your Facebook page is still alive. That’s one journey. Auditing only the website tells you a third of the story.

Your Website

  • Speed and performance — how long people wait before they give up
  • Mobile — what your site actually looks like on the phone most of your customers are holding
  • Security and trust signals — SSL, contact details, anything that quietly makes a visitor hesitate
  • Currency — whether your site still describes the business you run today, or the one you ran in 2019
  • The path to contact — how much work it takes for a ready-to-buy customer to reach you

Your Search Presence

  • What you rank for now — and what you don’t, but should
  • Competitor comparison — who’s showing up ahead of you locally, and what they’re doing differently
  • Google Business Profile — often the single highest-impact fix for a local business, and often the most neglected
  • Reviews — what’s there, what’s missing, and how you’re being represented
  • The gaps — the searches your customers are running that lead them somewhere other than you

Your Social Media

  • Which platforms are actually working — and which are absorbing effort for nothing
  • Which are sitting abandoned with a post from 2021 on top, quietly suggesting you might be out of business
  • Consistency — whether your branding, contact info and message match across every platform and your website
  • Where your customers actually are — which, for a lot of industrial and trades businesses, is not where you’d guess

The Deliverable

What you actually get

A written report you’ll read once and act on — not one you’ll file and forget.

Plain-English summary

A clear explanation of where your online presence stands, written for a business owner, not a marketing department.

Prioritized fix list

Recommendations ordered by impact and effort: what matters most, what’s quick, and what can wait.

Specific findings

Not “improve your SEO” — specific observations about what is missing, why it matters, and what to do next.

Business impact attached

Every finding answers the same question: so what? You’ll know why each point matters to your business.

20-minute walkthrough call

We walk through the report with you and answer anything you want to dig into.

Done by people, not by software.

We use good tools — everyone does. But the tools don’t write your report. A person who has spent three decades building websites and untangling other people’s digital messes looks at your business, and tells you what they see.

That’s why it takes up to two weeks instead of thirty seconds, and it’s the entire difference between this and the free scanner you already tried.

Everything is done in-house by our own team here in Stony Plain. Nothing is outsourced. And whatever we find belongs to you — the report is yours to act on, hand to another firm, or ignore entirely.

Who It’s For

A good fit when you need a clear answer before spending more.

This is a good fit if you’re:

  • Wondering whether your website needs a refresh or a rebuild — and want an honest answer before you spend anything
  • Losing ground to a competitor online and can’t work out why
  • About to invest in marketing and want to know where the money should go first
  • Bidding on bigger work and need your online presence to hold up when a procurement team looks you up
  • Sitting on a site somebody built years ago that nobody has touched since

Probably not for you if:

Your site launched in the last six months and you already know what’s on your list. Save your $595 and call us when you need the work done.

One fixed price

$595

CAD · turnaround within two weeks
Turnaround:Within two weeks
Walkthrough:20-minute call included

Simple Pricing

No hourly billing. No surprises. One clear engagement.

Included: full website, search and social review · written report with prioritized recommendations · 20-minute walkthrough call

What happens next: entirely up to you. Take the report and do the work yourself, hand it to whoever you like, or ask us for a quote. There’s no obligation attached to it.

90-day credit: if you book recommended work with us within 90 days, the $595 audit price comes off the cost of that work.

No obligation after the audit. You own the report and the recommendations.

FAQ

Questions

How long does it take?

Up to two weeks. Most come back sooner. It’s real work by a real person, so it isn’t instant — that’s rather the point.

What do you need from me?

Your website address and your social media links. That’s the minimum. If you’d like us to weigh in on specific competitors or particular services you want to rank for, tell us and we’ll build that in.

Will you try to sell me a new website?

Only if you need one, and we’ll say plainly if you don’t. Some audits conclude that the site is fine and the real problem is an unclaimed Google Business Profile. We’d rather tell you that and keep your trust.

Do you audit sites you didn’t build?

Almost always. That’s the normal case.

What if I want the fixes done?

Ask and we’ll quote it. The audit price comes off the cost of any work you book with us within 90 days.

Is this the same as the free instant audit on your site?

No. The free tool gives you a quick automated read on your website. This is a person reviewing your website, your search presence and your social media together, then writing you a considered set of recommendations.

Book Your Audit

Stop guessing what’s wrong.

Two weeks from now you could have a straight answer and a short list of what to fix first.

$595 CAD. ABA members: mention your membership when you get in touch.

Questions first? Call Kelly at our Office Number: 587-594-4240 and Cell Phone: 780-983-6051 or email ke***@***************ks.com.

Social Media Links

Michael Ottenbreit

Executive Operations & Marketing Coordinator

Michael Ottenbreit is the Executive Operations & Marketing Coordinator at Alchemy Imageworks, bringing a strong foundation in project management, process improvement, and operational leadership to the team. A certified Project Management Professional (PMP) and Lean Six Sigma Black Belt, Michael specializes in building the systems and structure that keep creative and technical work moving smoothly from first contact to final delivery.

His background spans project coordination, continuous improvement, marketing, and client communication, with director-level experience leading operational initiatives and driving measurable results. At Alchemy Imageworks, Michael oversees client outreach and marketing coordination, manages social media strategy and content across the company’s brands, and supports the day-to-day operations that allow the studio to scale without losing its hands-on, relationship-first approach.

Michael is the connective tissue between strategy and execution — coordinating schedules, tracking deliverables, refining workflows, and making sure nothing falls through the cracks. He pairs the discipline of a Lean and PMP framework with a roll-up-the-sleeves attitude, equally comfortable mapping out a process improvement or drafting the next client touchpoint.

A committed lifelong learner, Michael holds a Supply Management Training Diploma from the University of Alberta on behalf of Supply Chain Canada, and continues to expand his expertise across operations, marketing, and emerging technology.

At Alchemy Imageworks, Michael’s mission is to bring clarity, consistency, and momentum to everything the team builds — helping clients get the attentive, well-coordinated experience that sets Alchemy apart, and helping the business grow on a foundation of strong systems and reliable follow-through.

Alejandro “Grenias” Aguirre

Art Director & Lead Animator

Alejandro “Grenias” Aguirre is an Art Director and Lead Animator specializing in 3D visualization, animation, and creative production. At Alchemy Imageworks, he helps transform ideas into polished visual experiences through cinematic motion, detailed 3D assets, and production-ready creative direction.

His work bridges artistry and technical execution, bringing depth, movement, and atmosphere to projects that need more than static visuals. From concept development and visual storytelling to animation, modeling, and final presentation, Alejandro helps shape immersive content that supports brand identity, marketing campaigns, product visualization, and digital experiences.

With a strong eye for composition, timing, and visual impact, Alejandro plays a key role in Alchemy’s animation and creative media work — helping clients communicate complex ideas through visuals that feel clear, memorable, and professionally crafted.

Frank Priego

Front-End Web Developer & Performance Specialist

Frank Priego is a Web Developer and Front-End & Performance Specialist focused on building fast, polished, and reliable digital experiences. At Alchemy Imageworks, he helps turn creative concepts into responsive, production-ready websites that look sharp, load efficiently, and work smoothly across devices.

His work blends front-end development, WordPress expertise, custom CSS, JavaScript, animation, and performance optimization. From clean page builds and interactive sections to technical fixes, responsive layouts, and SEO-friendly structure, Frank focuses on the details that make a website feel professional, stable, and easy to use.

With a strong eye for design execution and user experience, Frank plays a key role in bringing Alchemy’s web projects to life — making sure each site is not only visually aligned with the brand, but also fast, functional, accessible, and built to support real business goals.

Shawn McGinnis
Website Developer | Application Specialist

Shawn McGinnis is a highly skilled developer known for solving complex problems and building efficient technical solutions. As a custom coding specialist, he works across both front-end and back-end development, creating websites that combine strong functionality with refined user experience.

Shawn believes that success in business comes from positive interactions. Whether users are navigating a website or employees are working with internal systems, he focuses on ensuring every experience is intuitive and effective.

Throughout his career, Shawn has worked across multiple industries including broadcast media, journalism, marketing, and digital production. His background includes experience with radio broadcasting, client onboarding, process development, and service deployment.

His diverse experience and ability to identify efficient solutions make him a core member of the Alchemy Imageworks team, helping ensure projects are delivered smoothly and successfully.

Shawn summarizes his approach simply:
“I’m a fixer. If there’s a problem, I want to fix it.”

Roland Baranowski

Enterprise Solutions Architect | Software Engineer

Roland Baranowski is an experienced Enterprise Architect, Project Manager, and Application Developer with over 16 years of experience designing and developing business web applications and distributed systems using the .NET platform.

A Microsoft Certified Solution Developer, Roland holds a Master of Science in Computer Science (Software Engineering) from the Warsaw University of Technology. His strong technical foundation allows him to design robust, scalable systems that support modern digital solutions.

At Alchemy Imageworks, Roland leads application and website development initiatives, ensuring projects deliver both technical excellence and strong user experiences. His strategic approach and technical expertise make him a key contributor to the company’s development capabilities.

Roland also serves as the Chief Technology Officer and Lead Developer for Alchemy Interactive, where he applies his passion for software engineering and gaming to the development of video games. One of his projects includes SAK’D, a metroidvania-style puzzle platformer centered around a character brought to life to save the Realm of Dreams.

Outside of work, Roland enjoys martial arts training and spending time with his two children and his Husky.

Brittany Eros

CFO | Technician | Social Media Strategist

Brittany Eros has been an integral part of Alchemy Imageworks for over five years, bringing exceptional expertise and dedication to her role as Chief Financial Officer and Technician. With a sharp eye for detail and a strong commitment to excellence, Brittany helps ensure the financial and operational aspects of the business run smoothly and efficiently.

Her financial management expertise is complemented by deep technical knowledge in computer repair, maintenance, networking, and information technology. This combination allows her to diagnose and resolve complex technical issues quickly and effectively, making her an invaluable resource to both the team and clients.

In addition to her role at Alchemy Imageworks, Brittany owns and operates Alchemy I.T., a sister company focused on computer repair, networking, and business IT support. Through this work, she provides tailored technical solutions for businesses and individuals.
Beyond technology and finance, Brittany is also an accomplished artist and experienced social media strategist. She develops engaging digital campaigns that connect with audiences and support measurable marketing results.

Outside of work, Brittany actively supports animal welfare as a foster and rescuer with Pets in Need Alberta. She enjoys sculpting, drawing, writing, gaming, reading, and exploring films and anime.

Kelly Eros

Founder & Creative Director

Kelly Eros is the founder and creative force behind Alchemy Imageworks, bringing more than three decades of experience across graphic design, web development, digital media, and technology. With a career spanning both creative and technical disciplines, Kelly specializes in building integrated digital solutions that combine strong visual storytelling with reliable technical foundations.

His expertise includes web development, branding, visual design, marketing strategy, and digital media production. Kelly works closely with businesses to translate complex ideas into clear, engaging digital experiences that strengthen brand identity and support long-term growth.

A lifelong learner and multidisciplinary creator, Kelly has extensive experience with the Adobe Creative Suite, web technologies, 3D visualization, and digital storytelling. His work bridges creative direction and technical implementation, allowing projects to move from concept to execution with precision and clarity.

Beyond his professional work, Kelly is deeply engaged in the local community. He has served on the Board of Trustees for the Stony Plain Public Library and regularly participates in community initiatives and events.

At Alchemy Imageworks, Kelly’s mission is simple: combine strategy, creativity, and technology to build digital systems that help businesses communicate clearly, grow sustainably, and stand out in competitive markets.

The Summer Village of Sunset Point

Luxury Real Estate Website Design

SunsetPoint.ca is a premium real estate development website crafted to showcase lakeside luxury with clarity, elegance, and conversion-focused strategy.

Our objective was to create a refined digital experience that reflects the quality of the development while guiding visitors toward inquiry and investment.

What We Delivered

  • Custom high-end website design
  • Mobile-first, fully responsive development
  • SEO-ready structure
  • Conversion-optimized inquiry integration

The result is a clean, sophisticated platform that positions Sunset Point as an exclusive opportunity while making it easy for serious buyers to take action.

This project demonstrates our ability to combine design, marketing psychology, and performance-driven development into one cohesive digital experience.

Summer Village of Sunset Point logo with sun