It’s Not Just About a Logo
It’s About the Experience
Branding goes far beyond a logo or graphical element. When creating a brand one needs to consider the entire customer experience … everything from your company logo, to the website, social media experiences, the way you answer the phone, to the way your staff interact with your customers.
Some organizations and especially start-ups have a tendency to neglect spending the necessary time to consider their brand in broader sense. Branding or brand identity design is a critical element of any business, and all too often treated as interchangeable with logo design. Although the two components go hand-in-hand, they are not actually the same.
Many businesses and would-be entrepreneurs trying to pitch an idea to an audience quite often overlook the true potential of what a brand can and almost certainly will accomplish, and they settle for just a logo. So, what are the differences between the two?
- A logo is a idea or a business’ visual identification, a recognizable symbol, mark, element, or image that identifies the product, service or idea effectively.
- At its foundation, a brand is an entirely emotional experience. It is the collective tastes, sights, sounds, what the actual the observer or user feels when they interact with your business or use your product. It’s more than just a simple visual representation, and it’s almost entirely shaped by the intended audience.
Generally, a logo is considered an important beginning step in identifying the brand. So if you’re interested in jumping right into logo design, please contact us to get started. If professional business branding or better brand strategy or brand management is your objective, please read on.
The Branding Process
Brand Identity Design
A logo design or brand strategy can make or break an entire company’s image, it can sell more products or it can drive customers to shop elsewhere. We have the experience and the capability to ensure your new logo has as much personality as you and your business do. We take the time to carefully examine your market, analyse your competition, study your customers and perform all the necessary measures to create a marketable and creative image that is unique and memorable, one that captures the essence of your product or business, as well as the attention of your audience.
WANT TO KNOW MORE?
Our Branding FAQ has some additional information, and We have written an informative article on the subject of logo design that is located in our blog.
When people love a brand, they tell others about it. People will wear brands, eat brands, sing about brands and often do their best to emulate brand success. A strong brand strategy is critical to generating referrals and customer traffic.
At Alchemy Imageworks, we consider every pixel in the big picture, and we ensure that the logo and branding elements we create represent you and your products accurately, providing emotional connectivity with your customers and value to your business well beyond your physical assets. When your organization is clear on the brand and can deliver on the promise of the brand, you’ll see tremendous gains while building incredible brand loyalty among your customer base. Creating an identity that resonates with your audience reinforces the emotional relationship that is at the very heart of a truly successful brand.
