Marketing FAQ
Establishing a lucrative business marketing strategy begins by identifying the holes in the intended market not already covered by other providers, or at least only covered in small niche-market numbers.
- Competition research and thorough market analysis.
- Identify your customer needs and determine a realistic method of supply.
- Strategize, develop cost-analysis and a reasonable budget to meet your goals.
Ask yourself if your business will achieve the intended results if your marketing strategy continues as it is today. If the answer is ‘yes’, then quite likely you need only maintain your current course to succeed, but if the answer is ‘no’, then it is imperative that you draft a new marketing strategy better designed to meet your goals.
A business or project marketing strategy is the road-map that precisely defines your specific marketing objectives and outlines the most efficient steps necessary to achieve them. Marketing objectives for most business can be broadly categorized as follows:
- Increase penetration into existing markets with your current products and/or services.
- Develop and/or locate new markets for your current products or services.
- Innovate; research and develop new products and services
- Diversify into new markets with new products and services.
It’s important for small businesses and start-ups with limited budgets that only one or two categories or objective should ever be attempted at a time. Your strategy begins to take shape throughout the process, and is a journey of patience, fraught with change. Our marketing experts can help identify answers to three questions of great concern to any business venture; Where is our business now? Where do we want our business to be? What is the applied strategy to reach those goals?
100%. You bet we do. A written marketing plan not only makes it incredibly easier for project and business participants to understand where the business is going and the steps necessary to getting there. A well-written and effective marketing plan can also serve as an important component in approaching financial institutions for loans or attracting serious investment in your business or idea.
The degree of complexity and length of the marketing strategy will largely depend on the size and complexity of the business or project in question. Many small businesses and start-ups can often be documented in just a couple of pages, whereas larger corporate projects and enterprise-level ventures can take dozens or hundreds of pages of documentation and months of planning to be effective.
Monthly progress cheques are highly recommended, even if all signs are indicating positive growth. More in-depth reviews can occur bi-annually or quarterly but it is advised, particularly with very niche campaigns, that you maintain constant and committed analysis of your marketing plan to ensure your course is correct, or to correct course where necessary and as required.
Every digital marketing engagement is a partnership. During the course of this partnership, our team will organize tasks and responsibilities, and formulate a strategy that we will require your assistance with to bring to fruition. The timely completion of requests is extremely important for us to maximize the amount and efficiency of work required in implementing your marketing strategy. If for any reason we are unable to receive relevant important information in a timely manner, it becomes much more difficult to get results and reach the intended goals.
Absolutely, you can. The question to ask is really: “Do I want to do this myself?”. As a professional marketing agency, we have the experience and the expertise to more effectively guide your marketing budget. We carefully plan advertising and marketing solutions in a wide variety of applicable digital mediums to more accurately target the customers you need to reach. We handle your marketing account management so you can concentrate on running your business.
While we do have a master estimate price list, it is recommended that you contact us for a more accurate assessment of your inbound marketing solutions requirements and a free estimate. You can also request a quote here.
We do require a 3-month commitment for most of our digital marketing services, and a 6- or 12-month commitment for inbound marketing. Inbound marketing for your brand or project requires time, patience and a solid commitment to be truly successful.
Of course! We build successful marketing campaigns on a foundation of trust and partnership. We become an extension of your brand and your mission to implement. We provide our clients with a monthly detailed report for full transparency into the work being done and the results of those efforts. This report is delivered by email to clients within the first 2 non-holiday business days of each month, and is backed with consistent email and telephone conversations to discuss campaign performance and suggestions for improvement.
We maintain a general policy of never directly engaging a competitor in your operating space for the course of our engagement. It’s important that we build long-term relationships with you and your brand to effectively strategize a course to marketing success, working with your direct competitors would be counterproductive for everyone involved.