The Project
Casino World Magazine is one of the leading sources of poker, casino and gaming lifestyle news on the internet. The magazine itself made massive waves in the industry, being selected as the official Magazine of the World Series of Poker and debuting with CEO Mich Garber on the cover, manager of Caesar’s Palace in Las Vegas and owner of the world-famous Cirque du Soleil . Other covers included such renowned individuals such as WSOP Champion Daniel Negreanu and magician Criss Angel. The website itself needed to match the visual and informational wealth the magazine contained, and it needed to possess the capability and capacity to grow with the magazines rapidly increasing subscriber base. We developed a custom content management solution that incorporated all of those things and more. The result; an attractive, streamlined online magazine with robust advertising capabilities, a natural information flow, rapid content delivery and the ability for the staff at Casino World Magazine to manage the majority of changes in-house.
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UPDATE (May 2017): The site has since moved on to other web-developer hands, and has been scaled down significantly with company restructuring and reduced its original content streams. Our originally-developed site has not been live since early 2017. The internet is a vast and ever-changing landscape of technological evolution and it is not uncommon for the needs of the site to exceed the abilities of business to keep up with the content demand. Nonetheless, it was a beautiful ship while it sailed the internet seas.
Website Strategy
Magazine Website Design
A ‘wow-factor’ facing page, gorgeous imagery, powerful headlines, and clear, legible body text are important. As a matter-of-fact, clear body text or body copy is probably the most important feature of a magazine website page element. In terms of content delivery, ensuring that CWM staff retained the ability to get their information online rapidly was paramount to the website development strategy, knowing that audiences have shorter attention spans and a greater overall thirst for new and interesting knowledge due to the prolific nature of the internet. Publishing in today’s world is fast-paced and dynamic, and CWM needed a highly-responsive magazine website to match.
Overview
EXTRA FEATURES
Sponsorship marketing material placement and updating can be a painstaking task with customized HTML/PHP websites, but CMS website development offers several inexpensive to purchase and relatively easy-to-configure plugin-in utilities to make advertising management on your business website an affordable, if not enjoyable experience. Contact us today, and ask how we can help you integrate a full-featured online advertising platform into your business website strategy.
Video content access makes up a significant portion of internet traffic, estimated to breach 80% by 2019. The popularity of video for use in advertising and marketing has seen a dramatic increase in the past decade as well, with an estimated $7.77 Billion spent on video advertising in 2015 alone, and that number was predicted to double within 4 years…. it’s already exceeding expectations. The reason for the rapid growth of video advertising and content creation for video advertising has been its effectiveness. If a picture is worth a thousand words, a video is worth a thousand times more. Great video production no longer requires a six-figure income, and the lower cost is making video advertising and the creation of original content that much more accessible. Video content can benefit search engine optimization (SEO) greatly, and analytics can provide incredible insights into demographic behavior that can help steer a business or marketing strategy on the correct course to success. If you’re interested in website video integration or applying video content development to your online marketing strategy, please feel free to contact us or request a free estimate.
Similar to embedded video, an Embedded YouTube channel allows a website to pull in organized channel content directly from YouTube. Great for applications that require a vast amount of video, or for business ventures and marketers that wield YouTube as a primary platform, and a website as a secondary medium for reaching the audience. Interested in leveraging YouTube video channel integration and content delivery for your website or marketing strategy? Contact us, we can help.
Keeping a video-heavy or graphically-intense website moving at speeds acceptable to today’s quick attention span can often be problematic. Our team utilizes the best technology in data compression and content-delivery services with MaxCDN (https://www.maxcdn.com) to ensure website content display is smooth, and that downloads and other file resources reach their destinations efficiently. This can mean the difference between a customer getting what they need quickly, and a customer getting frustrated and leaving your website for the competition. If your content is not being delivered to your audience efficiently, there’s a good chance they may be missing your message. Call our website development and digital marketing experts today at +1 780-571-2200, or toll-free in Canada at 1-855-571-2200 to learn how we can help you streamline your website and provide a smoother user experience.
